Operative Unveils AOS Services Platform to Power Media Monetization

As media companies expand across linear, digital, and streaming environments, the pressure to unify operations while enabling innovation has become a defining challenge for the MarTech and ad tech ecosystem. That context makes the latest announcement from Operative particularly significant. Operative has introduced the new AOS Services Platform, a foundational architecture designed to support media monetization at enterprise scale and enable the next generation of AI driven capabilities.

The launch marks an evolution of Operative intelligent media management offering into a services based platform that provides core building blocks for advertising businesses. Rather than focusing solely on applications, the AOS Services Platform is positioned as a standardized foundation that media companies can use to operate, scale, and grow across all advertising channels while integrating seamlessly into broader technology ecosystems.

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At its core, the AOS Services Platform is designed to underpin modern media monetization by delivering essential services that work across linear and digital environments. Operative says the platform allows organizations to remove infrastructure constraints by standardizing foundational operations in a modular way, while still enabling teams to build differentiated capabilities on top. This approach is aimed at enterprise media companies managing multi platform monetization at scale, where flexibility and governance must coexist.

The platform introduces a set of new AOS service modules that address key operational and strategic needs. These include shared order management services that unify inventory, product definitions, pricing, planning, deals, orders, and billing across channels. An API first architecture exposes all services through integrations, allowing media companies to connect custom applications, partner solutions, and proprietary decisioning systems without duplicating core logic. Intelligence is embedded directly into execution through a shared AI enablement layer that supports observation, natural language interaction, agentic orchestration, evaluation frameworks, and workflow automation. A built in trust layer provides enterprise grade security, governance, privacy, and compliance across workflows, APIs, and intelligent automation.

“Media businesses have reached an era where they need to be everywhere for audiences and advertisers. As they navigate an environment defined by multi channel, audience first monetization, adaptability and scale are essential,” said Michael Napodano, CEO of Operative. “The new AOS Services Platform provides a standardized foundation of services for linear and streaming revenue, with intelligence and flexibility built in so media companies can move faster, innovate with confidence, and differentiate where it matters most.”

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The announcement comes as media organizations increasingly adopt hybrid technology stacks that combine internal systems with best of breed solutions. Operative positions the AOS Services Platform as a unifying layer that prevents data and execution from fragmenting across platforms, while applying intelligence directly where work happens rather than as disconnected tools. The architecture is designed to support phased adoption and continuous evolution, ensuring consistent execution, real time visibility, and secure extensibility as business models change.

For the industry, the launch of the AOS Services Platform reflects a broader shift toward service based architectures that prioritize flexibility, intelligence, and scale. As media monetization grows more complex, Operative move underscores the importance of foundational platforms that can support both current revenue demands and future innovation across the media landscape.