Optia Data Joins NielsenIQ Network for Streamlined CPG Analytics

Optia Data, a leading provider of intelligent analytics and insights automation for the Consumer Packaged Goods (CPG) industry, announced its inclusion in the NielsenIQ Partner Network. This collaboration enables seamless data integration, providing CPG brands and retailers with faster access to insights, visualization, and reporting using NielsenIQ, a leading consumer intelligence company.

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Through this collaboration, NielsenIQ and Optia Data customers benefit from powerful data harmonization and automation, enabling them to effortlessly combine reports, create bespoke dashboards, and extract critical insights. These capabilities help brands craft compelling sales presentations that strengthen relationships with retail partners and drive revenue growth.

“We are thrilled to deepen our relationship with NielsenIQ” said Dom Beary, CEO of Optia Data. “With decades of combined experience, we don’t just advise—we deliver. Whether tackling one-off challenges or recurring pain points, our team provides tailored solutions that work. Let us handle the details—tell us what you need, and we’ll make it happen.”

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By joining the NielsenIQ Partner Network, Optia Data eliminates tedious, time-consuming data tasks—simplifying workflows, enhancing data accessibility, and unlocking new growth opportunities. Together, NielsenIQ and Optia Data deliver efficient, seamless solutions, empowering businesses to save time, solve complex challenges, and make smarter, data-driven decisions that lead to exceptional business outcomes.

A Legacy of Innovation and Impact

Originally the services arm of a leading code-free data management platform, Optia Data evolved into a dedicated consultancy in response to client demand. Businesses valued the results but sought a fully managed solution, prompting the creation of Optia Data to handle data complexities on their behalf.

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Source – Businesswire

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