With private label stigma waning, global sales growth surges 4.3% year-on-year Top 10 global brands outpace private labels with +4.8% sales growth Retailers and manufacturers vying for consumer attention can leverage collaborative relationships for mutual growth NielsenIQ (NIQ) released Finding…
Optia Data, a leading provider of intelligent analytics and insights automation for the Consumer Packaged Goods (CPG) industry, announced its inclusion in the NielsenIQ Partner Network. This collaboration enables seamless data integration, providing CPG brands and retailers with faster access…
NielsenIQ, the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization. By integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES—and leveraging NIQ’s extensive datasets—this new group will help clients simplify and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
