OUTFRONT Media has announced significant expansions to its senior sales leadership team, signaling a major step in its evolution as a leading out-of-home (OOH) advertising company. The company named Jim Norton as Chief Revenue Officer, Enterprise; Mark Bonanni as Chief Revenue Officer, Commercial; and Brad Alperin as Head of Brand Solutions. These appointments are part of a broader organizational restructuring that divides the sales function into two focused groups: Enterprise Sales and Commercial Sales, each designed to better serve clients nationwide with tailored strategies and expertise.
Jim Norton offers more than 25 years of expertise across SaaS, media, and advertising industries. His background includes executive roles at Brightcove, Flowcode, Condé Nast, AOL/Verizon, and Google. Notably, he was Chief Revenue Officer at Brightcove, where he led global go-to-market strategies, and at Flowcode, helping scale the SaaS QR code platform. Norton’s new role puts him in charge of Fortune 500 partnerships and large enterprise sales, leveraging his deep experience in scaling teams and driving growth.
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Mark Bonanni, promoted to Chief Revenue Officer, Commercial, will focus on building partnerships with regional and local advertisers, including independent agencies. A veteran in both digital and traditional media, Bonanni has been instrumental in OUTFRONT’s transformation into a data-driven creative storytelling platform. He previously held leadership positions at Verizon and Hibu and will lead commercial sales efforts alongside regional vice presidents across the U.S.
Brad Alperin has been appointed Head of Brand Solutions, where he will spearhead the development of integrated strategies across sales teams. Alperin is an award-winning strategist with over 20 years of experience in brand strategy and creative leadership. His recent role was EVP, Head of Integrated Strategy at Dentsu US, working with major brands like Sonicare, Norelco, and Subway. His expertise will help OUTFRONT deliver bold, brand-specific solutions that maximize impact.
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This revamp aligns with OUTFRONT’s focus on leveraging creativity, data, and human connection to maintain its leadership in the OOH advertising space. Under the interim leadership of Nick Brien, who became Interim CEO in early 2025, the company is accelerating its technological evolution and marketing innovation while delivering premium advertising assets.
Overall, these strategic hires and new sales structure position OUTFRONT to better serve clients with sharper focus, robust partnerships, and cutting-edge creative and data-driven campaigns across the country, reinforcing its commitment to delivering impactful real-world advertising experiences.
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