Pacvue, known for its AI-powered Commerce Operating System, has unveiled plans for a new industry event that will bring marketers and agencies together for a collaborative competition focused on retail media excellence. With sponsorship support from Amazon Ads Japan, the two companies will jointly host The Pacvue | Amazon Ads Japan Hackathon on November 20 at the Shangri La Hotel in Tokyo. The initiative highlights the growing focus on advanced digital advertising strategies as brands look to gain a stronger foothold in Japan’s rapidly evolving retail media landscape.
The event aims to unite leading agencies and prominent brands from across the region to explore new ideas, share insights and showcase inventive approaches to digital commerce. Teams have already begun preparations and will compete throughout October, with their final pitches delivered during the November gathering. A panel of judges will evaluate the entries and award the winning team a cash prize of twenty thousand dollars, adding an exciting competitive edge to the learning experience.
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Nate Shurilla, Head of APAC at Pacvue, emphasized the value of bringing top talent together to demonstrate what is possible when technology and strategic expertise converge. “Pacvue is recognized as one of the most advanced retail media and commerce optimization platforms, so we wanted to bring together the top operators from some of the largest agencies in Japan to showcase Pacvue at full power,” he said. He added that participants and attendees will gain a deeper understanding of how Pacvue’s tools can elevate performance on Amazon. “Brands and agencies will get an inside look at advanced strategies and use cases for Pacvue-driven optimization on Amazon, giving insight into how to build online market share and accelerate growth. Come join the fun and see the cutting edge in Amazon Ads optimization across multiple categories such as CPG, consumer electronics, beauty and more.”
The hackathon underscores Pacvue’s broader goal to foster collaboration and creativity among retail media professionals. It provides an environment where new ideas for campaign optimization and growth acceleration can be tested in real time. Agencies and brands from across Tokyo are encouraged to join, whether they are established Pacvue users or organizations exploring new pathways to improve their digital advertising capabilities. By participating, attendees can exchange insights, address emerging challenges in online commerce and learn from tangible examples of effective retail media execution.
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The program will open with a presentation from Amazon Ads, offering perspectives on market developments and consumer engagement trends. Following this introduction, participating groups will present their projects, leading into an evening of networking as industry peers continue conversations around innovation in retail media strategy.
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