Pacvue, the pioneering AI-powered Commerce Operating System, has announced a strategic partnership with Tesco Media, further strengthening its footprint across Europe’s retail media landscape. This collaboration, facilitated through Epsilon Retail Media, allows brands to activate, optimize, and measure sponsored product campaigns on Tesco directly within Pacvue’s platform, aligning them with campaigns running on other major retail marketplaces.
“This launch marks a major step in Pacvue’s ongoing expansion across key European markets,” said Tommy Burton, Vice President of Global Partnerships at Pacvue. “Global brands can now manage Tesco Media advertising within the same platform they already use for other major retailers, delivering a unified global strategy with local market relevance and seamless access to the UK’s most important retail media network.”
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The partnership also introduces a new joint reporting metric, Sales at Checkout, designed to provide brands with deeper visibility into campaign effectiveness. Built in collaboration between Pacvue and Tesco Media, the metric aligns with Tesco’s fulfillment-based attribution model while maintaining consistency across other retail channels in Pacvue. This dual reporting flexibility enables advertisers to analyze performance by checkout or fulfillment, helping them better understand their retail media investments.
“At Tesco Media, we’re committed to helping brands connect with our customers in more meaningful and effective ways,” said Florian Clemens, Director of Strategy, Proposition & Measurement at Tesco Media. “Our collaboration with Pacvue strengthens that mission by giving advertisers greater ease of use, flexibility and performance insight within our retail media platform. Together, we’re unlocking new opportunities for brands to grow while improving the shopping experience for our customers.”
Through this integration, Tesco Media advertisers gain access to Pacvue’s full suite of advanced tools, including enhanced reporting capabilities, automation features, and optimization solutions. The platform’s analytics deliver a comprehensive view of performance across retailers, offering metrics such as Share of Voice, competitive benchmarking, and customizable dashboards. Automation tools further simplify campaign management, enabling rule-based bidding, budget pacing, and scheduling to drive better ROI.
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“This integration marks a significant milestone for global agencies like ours,” added Luis Martinez, Vice-President for WPP Commerce UK. “It enables media strategy and activation teams to manage UK retail media campaigns with the same level of precision and visibility we’ve achieved with other major retailers. The unification of reporting and automation across markets allows our teams to concentrate on strategy and growth, rather than navigating disconnected systems.”
The collaboration represents an important step in Pacvue’s EMEA growth strategy, providing brands and agencies with a unified platform to manage retail media across regions. By merging intelligent automation, actionable insights, and cross-retailer comparability, Pacvue continues to bridge the gap between data and decision-making, reinforcing its mission to connect brands with consumers through smarter, integrated retail media solutions.
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