Partnerize has officially introduced VantagePoint at PI LIVE London, positioning it as the first verifiable and independent attribution solution designed for the rapidly growing machine-mediated market. This launch marks a major shift in how brands and publishers can understand and measure consumer influence in an era dominated by generative AI and large language models.
As consumers increasingly rely on AI-driven search and recommendation experiences, the traditional methods of measuring influence have become less effective. AI is now determining which content receives visibility and how purchase intent is formed, often without the buyer ever clicking through to the original source. This shift has left many marketers without the tools to accurately track the real points of influence in a customer’s journey.
Marketing Technology Insights: Syntax Strategic Launches Full‑Service Syntax Creative
VantagePoint aims to fill this gap by revealing how AI-surfaced content contributes directly to measurable outcomes. It also sets a new shared standard for attribution in a market where decisions are increasingly shaped by machine-mediated interactions. Built on the technological foundation of Konnecto, which Partnerize acquired in June 2025, the solution can reverse-engineer the entire path to conversion for any product across any site. By using Konnecto’s patented journey reconstruction intelligence, it uncovers which content appears in AI summaries, how users engage with it, and how their purchasing journey evolves, even if they never visit the original source.
Unlike existing tools that rely heavily on inferred or proxy data, VantagePoint uses actual behavioral signals to deliver accurate insights. It connects AI citations and surfaced content to verified conversions at the SKU level, tracks the post-exposure journey, and generates a steady flow of actionable insights each week, all without requiring complex integrations or data sharing.
Marketing Technology Insights: Warmly Launches AI Marketing Ops Agent Platform
“AI is increasingly shaping which content and recommendations reach consumers, redefining how influence is created and measured,” said Matt Gilbert, CEO of Partnerize. “As AI-curated experiences become the new gateway to commerce, advertisers risk losing sight of what they’re paying for, and publishers risk losing the ability to prove what their content is worth. Generative AI Conversion Attribution, the ability to measure the influence of content cited by AI, even without a direct click, will become the new standard.”
“With VantagePoint™, Partnerize is establishing the essential measurement currency that restores transparency, ensures fair compensation, and drives smarter investment in this machine-mediated market. It’s not a nice-to-have; it’s the oxygen powering growth for marketers and publishers in an AI-shaped economy.”
Marketing Technology Insights: Impartner Debuts HyperscalerGTM, First Unified Partner-To-Marketplace Automation
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
