Impartner, a global leader in Channel, Partner & Local Marketing and partner marketing automation, has unveiled HyperscalerGTM, a groundbreaking solution that unifies the partner-to-cloud-marketplace journey under a single, automated workflow. This innovative platform enables vendors to allow partners to register deals, collaborate with hyperscaler field teams, and transact directly within cloud marketplaces, streamlining the path from registration to closed revenue like never before.
“HyperscalerGTM is the most significant advancement in partner automation in a decade,” said Joe Wang, CEO of Impartner. “By integrating the deal registration process directly into hyperscaler marketplace transactions, we’re giving vendors and their partners the ability to move opportunities from registration to revenue faster than ever before.”
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Built in collaboration with Labra, a multi-cloud GTM acceleration and AWS Advanced Technology Partner, HyperscalerGTM combines Impartner’s leading partner relationship management (PRM) platform with Labra’s native marketplace automation engine. The integration automates co-sell workflows, synchronizes revenue data, and facilitates private offers across AWS, Microsoft Azure, and Google Cloud Platform. Enterprises gain a unified view of every deal, enabling faster decision-making and reducing the manual processes that traditionally slow cloud marketplace growth.
“This collaboration bridges the long-standing divide between channel, alliance, and hyperscaler motions,” said Sridhar Adusumilli, CEO at Labra. “Together, we’re helping vendors and partners cut deal-to-marketplace cycles by more than half, capture greater hyperscaler incentives, and eliminate the manual steps that slow cloud growth.”
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HyperscalerGTM represents a key milestone in Impartner’s ongoing mission to enhance partner engagement, drive ecosystem monetization, and help companies fully capitalize on cloud marketplace opportunities. By offering a seamless, automated workflow from deal registration to marketplace transaction, the solution empowers organizations to accelerate revenue, improve operational efficiency, and strengthen partner collaboration.
The platform will be offered on a subscription basis with a base fee plus transaction-based pricing that scales with adoption and growth. It is currently available through an early release program, with general availability expected in November, providing vendors and partners with a timely solution to optimize cloud marketplace performance.
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