MediaGo, the intelligent advertising platform powered by deep learning, has officially joined IAB UK, the leading organization representing the UK’s digital advertising industry. This membership reinforces MediaGo’s commitment to building a transparent, privacy‑first advertising ecosystem and comes following its certification as an official vendor under IAB Europe’s Transparency and Consent Framework (TCF). The move strengthens the company’s regional presence and aligns it with more than 300 major brands, media owners, technology firms, and agencies shaping the future of responsible digital media.
By joining IAB UK, MediaGo gains access to the organization’s research, events, and policy initiatives, allowing its teams to collaborate with industry leaders on best practices for compliance, innovation, and sustainability in advertising. The partnership also expands MediaGo’s ability to connect directly with key UK brands and agencies, opening opportunities to foster new partnerships and bring its intelligent advertising technologies to the local market.
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“MediaGo is honored to join IAB UK as a member,” said Catelyn Wang, Director of Global Business Development and Sales at Baidu Global Business Unit. “IAB UK plays a crucial role in advancing compliance and innovation in the UK and worldwide digital advertising ecosystem. We look forward to collaborating closely with the bureau and its members to bring MediaGo’s expertise in intelligent advertising and global expansion to the UK market and to jointly promote a sustainable advertising ecosystem.”
MediaGo continues to focus on technological innovation that drives measurable advertiser performance and trust. Its recently upgraded SmartBid 3.0 bidding system enables more stable budget control and conversion optimization through adaptive machine‑learning models. With access to premium global inventory across Europe, North America, Japan, and South Korea, MediaGo connects advertisers to high‑quality traffic at scale.
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The company maintains stringent GDPR compliance, verified through TrustArc recertification in 2025, and incorporates advanced brand‑safety tools to protect data privacy and authenticity throughout the ad delivery process. By combining transparency with AI‑driven optimization, MediaGo empowers advertisers to achieve efficiency and consistent ROI in an increasingly regulated and privacy‑conscious market.
As an active member of IAB UK, MediaGo plans to contribute to ongoing discussions on ethical data use, performance transparency, and innovation in programmatic advertising. The company aims to leverage the IAB network to deepen its partnerships with UK agencies and advertisers while continuing to champion sustainable growth across the global digital advertising landscape.
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