Valiuz, the data alliance and retail media network, has announced a strategic collaboration with Google Cloud to accelerate the adoption of artificial intelligence across its operations and empower employees with next-generation tools. Through this partnership, Valiuz will roll out Gemini Enterprise, Google Cloud’s secure and integrated platform for agentic AI, to all of its teams, enabling faster workflows, smarter information access, and enhanced campaign creation for clients.
The initiative marks a major step in Valiuz’s transformation strategy, embedding AI at the center of its business and organizational processes. By integrating Gemini Enterprise across multiple internal systems and applications, Valiuz aims to increase efficiency, agility, and creative output. Employees will be able to use AI assistance to navigate data, automate repetitive tasks, and dynamically design marketing strategies, reinforcing the company’s commitment to innovation and measurable results.
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“One in three employees at Valiuz already uses AI. With Gemini Enterprise, we are taking a new step by integrating it into the core of our business and organization, and making it accessible to all our teams,” said Mathieu Dodergny, Chief Technology Officer at Valiuz.
Valiuz’s deployment of Gemini Enterprise is already delivering practical, real-world benefits across several key areas. Enhanced collaboration is emerging as a major advantage, with interconnected internal tools helping reduce data silos and improve information access. This new level of connectivity allows cross-functional teams to share insights seamlessly, significantly boosting productivity and speeding up decision-making.
AI integration is also refining Valiuz’s cross-channel marketing optimization. Employees can now analyze consolidated customer data in real time, allowing for more precise budget allocation, data-driven recommendations, and adaptive strategies that enhance multichannel performance.
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For retail media teams, Gemini Enterprise powers what Valiuz calls a “Creative Ads Factory,” an engine for hyper-personalized and locally relevant content. Using generative AI, marketing assets such as visuals, text, and video are automatically tailored to specific audiences or geographies. This helps both national and local businesses deliver more effective campaigns and strengthens Valiuz’s position as a key partner in retail media innovation.
“We’re excited to work with Valiuz to put practical AI tools directly into the hands of their employees,” said Isabelle Fraine, Managing Director of Google Cloud in France. “With Gemini Enterprise, Valiuz can boost its daily work, continue to innovate and create more swiftly and easily great marketing campaigns for retailers.”
Through this partnership, Valiuz is setting an example for AI-driven transformation in the retail media industry, demonstrating how human expertise, combined with enterprise-level generative AI, can accelerate collaboration, decision-making, and creativity at scale.
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