EngageLab, a global pioneer in Omnichannel customer engagement, made a significant impression at E-Commerce Expo Asia 2025 during Singapore Tech Week. The company’s booth quickly became a hub for e-commerce innovators and industry leaders eager to explore the next generation of customer engagement solutions. Attendees witnessed how EngageLab’s comprehensive platform enables businesses to connect with customers seamlessly across multiple touchpoints, including AppPush, WebPush, Email, SMS, WhatsApp, and OTP. By demonstrating real-world applications, the team highlighted how these solutions drive higher conversions, stronger retention, and smarter, data-driven marketing for e-commerce brands.
Central to EngageLab’s offering is its robust Marketing Automation and Omnichannel platform, which allows businesses to deliver unified and personalized customer experiences across all channels. The platform’s AI-powered segmentation, automated triggers, and real-time analytics help e-commerce companies acquire customers efficiently, enhance conversion rates through targeted offers, and boost loyalty with automated re-engagement campaigns. By streamlining workflows and ensuring compliance with data security standards, EngageLab empowers brands to increase ROI while providing consistent, engaging interactions at scale.
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A key highlight at the expo was the keynote by Jerry Yin, Group Vice President of GPTBots and EngageLab. In his session, “Smart E-Commerce: Unlocking Global Success with AI Agents and Omnichannel Messaging,” Yin emphasized how unifying customer touchpoints across multiple channels allows e-commerce businesses to deliver messages that are timely, relevant, and personalized. His insights showcased the growing importance of AI-driven Marketing Automation in breaking through market fragmentation.
GPTBots, another flagship solution under Aurora Mobile, drew considerable attention for its enterprise AI agent capabilities. Attendees explored its applications in enhancing operational efficiency and elevating customer experience. The AI Agents demonstrated capabilities in 24/7 support, handling inquiries, processing returns, and providing multilingual assistance, as well as delivering intelligent product recommendations based on Audience/Marketing Data & Data Enhancement. Additionally, the agents streamline order tracking and notifications, improving transparency and reducing manual effort.
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The conversations and demonstrations at E-Commerce Expo Asia 2025 reinforced the rising demand for scalable, AI-driven solutions in e-commerce. With EngageLab and GPTBots, businesses can leverage Artificial Intelligence to optimize customer engagement, increase efficiency, and deliver personalized, high-impact Marketing Technology experiences that drive sustainable growth and operational excellence.
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