Treasure Data, a leading Customer Data Platform (CDP) designed for enterprise-scale operations, has announced that it has earned the Amazon Web Services (AWS) Generative AI Competency. This recognition positions Treasure Data as a trusted AWS Partner capable of helping businesses and the AWS Partner Network leverage tools, services, and infrastructure essential for implementing generative AI technologies.
Earning the AWS Generative AI Competency highlights Treasure Data’s technical expertise and its track record of delivering successful outcomes for global brands. The company has demonstrated proficiency in deploying generative AI solutions that enhance digital transformation strategies, improve the customer experience, and enable hyper-personalized content. By streamlining workflows and generating actionable insights, Treasure Data empowers organizations to harness AWS-powered AI technologies effectively.
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“In the new era of agentic marketing, Treasure Data is redefining 1:1 personalization to help global brands boost revenue and lower marketing costs,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We’re proud to achieve the AWS Generative AI Competency. By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we can help enterprises accelerate growth through hyper-personalized, AI-powered customer experiences.”
The AWS Competency Program is designed to help businesses identify AWS Partners who possess deep knowledge and practical experience in applying AWS technologies to real-world challenges. Competent partners enable enterprises from startups to multinational corporations to integrate and deploy AWS-based generative AI solutions that meet specific operational needs efficiently.
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Treasure Data’s AI Agent Foundry is central to this capability, allowing organizations to develop secure, reliable AI agents using their own customer data, anchored in the company’s proprietary Diamond Record. Marketing and data teams are increasingly adopting the Foundry and its AI Suites to automate data pipelines, perform analysis, generate content, deliver personalization, and optimize campaigns directly within the Intelligent CDP environment. This approach enables brands to maximize the value of their Audience/Marketing Data & Data Enhancement while maintaining control and security.
By achieving this AWS competency, Treasure Data strengthens its position as a partner that helps enterprises leverage Artificial Intelligence to transform customer engagement, drive efficiency, and deliver measurable results in the evolving landscape of Marketing Technology.
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