The Best Martech Trends Marketers Should Carry Into 2026
December 24, 2025
Marketing tech isn’t just about stacking up more tools. That era’s over. We’ve hit a shift. By 2026, the teams that really make an impact
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Tag: marketing automation
MarTech Needs Better UX – Not Just Better Interfaces
December 23, 2025
Marketing technology keeps getting smarter.Dashboards load faster.AI features arrive almost monthly.Integrations multiply. Yet many professionals still pause mid-task and think: Why does this feel heavier
Martech Weekly Roundup: Trends and Innovations Roundup | 19-Dec-2025
December 20, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Latest Marketing Tech Insights: Trends and Innovations Roundup 15 Dec 2025
December 16, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Impartner Unveils Aimi, the Enterprise AI Engine Designed To Elevate Partner Revenue
December 15, 2025
With the release of Aimi, Impartner continues to optimize partner and administrative experiences with AI, segmentation, and seamless integration across enterprise workflows Impartner, the global
5 Reasons Marketing Now Needs Engineering Skills and AI Fluency
December 11, 2025
Marketing is rapidly evolving. Most of the marketing activities are digitally powered by AI, data exchange happens through various platforms, and automation is almost everywhere
Eikona Raises $5 Million Seed To Redefine Marketing Automation With GenAI A/B Testing
December 5, 2025
Applying Reinforcement Learning from Human Feedback (RLHF), Eikona’s AI engine learns from user engagement and generates content that people respond to, driving double-digit uplifts in
Springbig and Meadow Unveil a Seamless Loyalty and POS Integration
December 1, 2025
Springbig, the leading provider of loyalty, SMS, and customer engagement technology for regulated industries, announced a new strategic integration with Meadow, one of the most
The New AI Operating System Revolution That Will Change Advertising Forever
November 20, 2025
Advertising rarely stands still. It has evolved with every major shift in consumer behavior – from radio to television to social platforms. But what is
Is Hightouch’s New AI Platform a Threat to Traditional Marketing Tools?
November 20, 2025
Marketing teams are moving faster every year. Campaigns that once took months now need to go live in days – sometimes hours. Personalization used to
Metadata.io Unveils MetadataONE and Announces F1 Academy Sponsorship
November 19, 2025
Metadata.io has introduced MetadataONE, a new AI powered platform designed to transform how B2B marketers build and scale digital advertising programs. The launch coincides with
Vibe Coding Explained: A Marketer’s Guide to the New Trend
November 18, 2025
Marketing technology changes fast, but every once in a while, a new concept arrives that feels less like a trend and more like a shift
Consensus Launches AI Demo Automation Platform Built for Modern Marketing Teams
November 17, 2025
Consensus, the leader in AI-powered Demo Automation, announced Consensus for Marketing, a first-of-its-kind solution, empowering B2B teams to convert leads 24/7 with intelligent, interactive product
MiQ Report Reveals 27-Point Gap Between AI Usage and Readiness in Advertising
November 11, 2025
First edition of “The AI Confidence Curve” explores the mindset of the industry and best path forward Artificial intelligence is quickly becoming a focal point
Mindmatrix and Channel Force Announce Partnership To Transform PRM Into Revenue
November 3, 2025
Mindmatrix, a leading provider of Partner Relationship Management (PRM) and channel marketing automation solutions, announced a strategic partnership with Channel Force, a pioneer in structured
Creepy Marketing Mistakes That Haunt Brands Every Year
October 31, 2025
Every Halloween, marketers try to be spooky; however, the real scary things are the marketing mistakes that creep into campaigns not only during the Halloween
Qualified Introduces Agentic Nurture, Powered by Piper, the AI SDR Agent
October 31, 2025
Piper’s latest release empowers organizations to streamline nurture campaigns, automate engagement, and replace legacy marketing tools. Qualified announced Agentic Nurture for Piper, the #1 AI SDR agent,
Why Quiet MarTech Is the Future of High-Performance Teams
October 24, 2025
In a marketing environment that is moving very fast, the use of a technology stack full of flashy tools usually seems like a problem of
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