In a strategic move that underscores the rapid evolution of the retail media and ecommerce acceleration landscape, Pattern Announces Acquisition of ROI Hunter, expanding its technology capabilities and reinforcing its competitive position in global digital commerce. The acquisition marks a significant development for brands seeking more intelligent and data driven advertising performance across high impact channels during a period of intense competition and rapid transformation in retail media.
Pattern Group Inc., listed on Nasdaq under the ticker PTRN, is widely recognized for its expertise in scaling brands across global ecommerce marketplaces through proprietary technology and AI enabled intelligence. The company confirmed that it has acquired ROI Hunter, a performance focused retail media platform built to give brands a unified view of product level profitability and advertising outcomes. ROI Hunter integrates product, marketing, and merchandising data into a central intelligence layer, allowing advertisers to make margin informed SKU level decisions across platforms including Google, Meta, and Snap.
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The acquisition strengthens Pattern’s position as a leading global ecommerce accelerator and expands its reach across paid media channels. ROI Hunter manages more than one point eight billion dollars in media each year and maintains a defensible SKU level data infrastructure built through deep API integrations. This data foundation provides granular visibility that is increasingly essential as brands work to connect media investment with profitability and precise inventory performance.
“We are thrilled to welcome the ROI Hunter team to Pattern,” said Dave Wright, Co founder and CEO of Pattern. “Their deep technical expertise and proven track record with global brands and retailers strengthens our ability to expand internationally and deliver product level AI driven performance across every major advertising channel.”
Pattern Announces Acquisition of ROI Hunter at a time when brands are demanding unified capabilities that connect product intelligence with audience targeting and marketplace conversion. By bringing ROI Hunter into the Pattern portfolio, the company gains a consolidated retail media platform that empowers advertisers to activate SKU level campaigns across Meta, Google, Snap, and global marketplaces with greater consistency and efficiency.
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“ROI Hunter has spent years helping brands understand profitability at the most granular level,” said Karel Schindler, Founder and CEO of ROI Hunter. “By combining our SKU level data infrastructure with Pattern’s AI capabilities, data, and marketplace expertise, we can help brands understand the whole story of each product from discovery on social, to intent on search, to purchase on marketplaces, we can accelerate innovation and help brands accelerate their growth with greater speed, precision, and clarity.”
ICON Corporate Finance served as exclusive financial advisor to ROI Hunter during the transaction. Badokh served as legal counsel to ROI Hunter, while Spencer Fane LLP and Nirris s r o provided legal counsel to Pattern.
The acquisition is expected to influence the broader MarTech and retail media ecosystem as brands seek unified, AI supported systems that tie media decisioning directly to profit outcomes rather than impression based metrics. As the market accelerates toward data enriched advertising models and marketplace centric revenue strategies, Pattern’s investment represents a defining step in meeting global demand for intelligence driven retail performance.
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