Picsart Launches AI Playground With 90+ Models in One Hub

Picsart has introduced AI Playground, a new feature designed to give creators access to more than 90 artificial intelligence models within a single platform. The launch aims to simplify the creative workflow by consolidating multiple AI tools into one unified environment.

Picsart, an AI-powered design platform with more than 130 million monthly users, announced that AI Playground integrates models from 24 different providers, allowing creators to generate images, videos, and audio content without needing to manage multiple subscriptions or tools.

The new feature addresses a growing challenge for creators and marketing teams who often rely on several AI platforms simultaneously. According to the company, creators frequently maintain subscriptions across numerous providers to access leading generative models, which can collectively cost more than $3,300 annually for mid-tier plans.

AI Playground consolidates access to major AI models including Google VEO 3.1, OpenAI Sora 2, Runway Gen4.5, Kling 3.0, Luma Ray, and ElevenLabs, among others. Instead of managing separate platforms and subscriptions, users can generate content through a single prompt interface and pay only for the generations they create through a credit-based system.

“Our commitment is simple: give creators access to the best AI technology available, without barriers,” said Hovhannes Avoyan, Founder and CEO of Picsart. “No one should need ten logins and pay thousands of dollars in subscriptions to do their best work. AI Playground has been built with our millions of customers in mind, consolidating cutting-edge models into Picsart so people can focus on creating, not managing tools.”

The platform integrates directly with Picsart’s creative ecosystem, enabling generated content to open immediately within the editing environment. This allows creators to refine images or videos using built-in design tools without switching platforms.

AI Playground includes several automation features designed to simplify model selection and workflow management. One of these is Auto Mode, which automatically selects the most appropriate AI model based on the user’s prompt and creative intent.

Another feature allows creators to run the same prompt across multiple AI models simultaneously, enabling side-by-side comparisons of results. This capability helps users evaluate different outputs quickly and choose the most suitable result for their project.

For video creation, the platform also supports cross-provider video chaining, allowing creators to generate clips using different models and extend them into longer sequences. According to Picsart, the system can produce video outputs up to 148 seconds in length.

Additional tools built into AI Playground include background removal, image upscaling, video frame capture, and integration with Picsart Drive, where generated content is automatically saved with searchable metadata and prompt parameters.

Brand-focused creators can also use Brand Kit integration, which allows company assets such as logos, color palettes, and reference images to be incorporated directly into generated visuals.

Picsart plans to expand the platform continuously by adding new AI models on a weekly basis, ensuring creators have access to the latest generative technologies within a single workspace.

The launch follows several recent product updates from Picsart, including the introduction of Persona, Aura, and Flow, and comes shortly after the platform surpassed 2.5 billion lifetime downloads.