Power Digital, a prominent technology-driven growth marketing agency, has promoted Samantha Kress to the role of Chief Client Officer, underscoring her crucial contributions to the firm’s recent transformation. Previously serving as SVP of Activation, Kress was instrumental in reorganizing Power Digital’s client service model according to distinct industry verticals, ensuring that each client received highly specialized, expert support. Her efforts have helped unify the company’s channel strategy, infuse data-driven insights into decision-making, and align financial performance with scalable growth, which has enabled brands to boost revenue and safeguard profit margins.
At the center of Power Digital’s client engagements is the proprietary Power Circuit™ framework, powered by billions in transactional and media spend data. This system enables the company to identify key obstacles and unlock new growth opportunities for clients. In her new position, Kress will spearhead efforts to operationalize these insights, guiding overarching strategies from conceptualization to execution and ensuring alignment between performance and the broader business vision. Her leadership aims to ensure that client outcomes are always measurable and grounded in profit-driven objectives.
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Kress’s people-first approach and commitment to breaking down internal silos have been as transformative for Power Digital’s culture as they have for their clients, earning her widespread respect throughout the leadership team. Julie Zubak, Chief People Officer, described Samantha as the embodiment of client-focused leadership: a trusted partner, strategic thinker, and unifier with a record of delivering remarkable business results. These qualities are expected to further elevate Power Digital’s ability to generate outstanding client outcomes as Kress leads in her expanded capacity.
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Kress’s new position reflects Power Digital’s ongoing focus on accountability, performance, and team cohesion, ensuring the agency’s vibrant culture continues to drive real, profit-centered growth for its clients. This commitment to both technological innovation and talent development positions Power Digital as one of the leading agencies in digital marketing.
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