PR Newswire has introduced advanced AI-powered enhancements to its PR Newswire Amplify™ platform, aimed at revolutionizing how brands create, optimize, and measure content. The latest updates are designed to help companies adapt to the rapidly changing digital landscape, ensuring their press releases and stories are more visible to both human audiences and AI-driven discovery systems.
“With the new enhancements to PR Newswire Amplify™, including the AI Readiness Analysis in the Press Release Score, we’re giving our clients a crucial advantage,” said Jeff Hicks, Chief Product and Technology Officer of PR Newswire. “We’re helping to strengthen the impact of their message with tailored recommendations that optimize their content for humans and AI, ensuring maximum reach.”
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At the core of these updates is the AI Readiness Analysis, a feature that evaluates press release content in real time and provides actionable recommendations to improve AI Engine Optimization (AEO) and General Engine Optimization (GEO). It suggests enhancements in format, phrasing, and overall structure to increase discoverability and the likelihood of being surfaced in AI-generated results.
Another major addition is Create+, a tool that allows users to turn a single press release into a dynamic, multichannel campaign. Through Create+, brands can produce two new types of content: editorial-style Articles that enhance credibility and media visibility, and Info-bites, which are customizable, AI-generated visuals with text and branding designed to boost engagement on digital channels.
The updated platform also introduces Feature Story Amplification, enabling organizations to distribute pre-written, journalist-quality stories to more than 4,000 trusted media outlets. This feature helps brands act like publishers, expanding their chances of earning media coverage and improving their SEO rankings through high-authority placements.
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In addition, the Report module now includes AI-powered summaries (currently in beta) that condense campaign performance data into concise, easy-to-understand insights. The Traffic Sources widget has also been upgraded to track visits from AI search engines, giving brands greater visibility into how AI tools and models are directing readers to their content.
According to PR Newswire, early adopters of its AI capabilities have already experienced notable gains, including a 21% rise in press release views, double the engagement rates, and a 12% improvement in content quality.
These new AI features reflect PR Newswire’s ongoing commitment to supporting modern communicators with tools that maximize reach and measurable impact. The company continues to evolve Amplify™ as a comprehensive solution for optimizing brand storytelling in an increasingly AI-driven media landscape.
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For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
