As enterprises accelerate digital analytics modernization, speed and accuracy have become decisive factors in platform migrations across the MarTech ecosystem. Qualified Digital has announced the launch of an AI assisted migration accelerator designed to help organizations move to the Adobe Experience Platform Web SDK significantly faster than traditional methods, reducing friction in one of the most complex stages of analytics transformation.
Qualified Digital, a full service digital business and experience agency, said the new accelerator is built to simplify and accelerate migrations from legacy Adobe implementations to the Adobe Experience Platform Web SDK. What has historically required weeks of manual configuration and engineering effort can now be completed in days, allowing organizations to modernize data collection and activate advanced Adobe Experience Platform capabilities sooner.
The migration accelerator focuses on eliminating the most common bottlenecks associated with moving from older Adobe technologies such as appmeasurement.js and at.js. These transitions are often delayed by repetitive configuration work, large tag libraries, and the risk of human error. By applying AI driven automation, Qualified Digital transforms this process into a streamlined deployment that maintains accuracy while reducing manual workload.
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“By minimizing the manual implementation burden, our AI assisted accelerator helps clients realize value with Customer Journey Analytics faster,” said Kevin Haag, SVP of Data Strategy at Qualified Digital.
The accelerator is designed to support enterprise scale environments where Adobe Tags properties may contain dozens or even hundreds of tags. Through automated handling of complex and repetitive tasks, organizations can migrate to the Adobe Experience Platform Web SDK without rebuilding implementations from scratch. This approach allows teams to focus less on technical setup and more on insight generation, measurement strategy, and optimization.
Customer Journey Analytics is a primary beneficiary of the faster migration timeline. By accelerating the foundational setup required for data collection and processing, businesses can begin analyzing customer behavior across channels earlier in the transformation cycle. This shift helps analytics teams move from implementation mode to value creation more quickly, supporting data driven decision making across marketing, experience, and revenue teams.
While automation plays a central role, Qualified Digital emphasized that human oversight remains essential. Analytics implementation engineers retain full control over validation and publishing, ensuring data quality, governance, and business requirements are met before changes go live. This human in the loop approach balances speed with accountability and reduces risk for organizations operating in regulated or complex environments.
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“By minimizing the manual implementation burden, our AI assisted accelerator helps clients realize value with Customer Journey Analytics and the rest of the Adobe Experience Platform solutions faster,” Haag said.
The accelerator is available immediately to new and existing Adobe Experience Cloud customers seeking to modernize their data collection framework. It supports adoption of Adobe Experience Platform applications including Real Time CDP, Customer Journey Analytics, Journey Optimizer, and Mixed Modeler. As enterprises continue investing in advanced analytics and personalization, faster access to the Adobe Experience Platform Web SDK is becoming a competitive advantage.
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