Quartile Launches Pro Suite for AMC Audience Targeting

Quartile, the world’s largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a comprehensive upgrade designed to provide brands with an unrivaled competitive advantage in Amazon advertising. This next-generation platform integrates advanced and scalable audience targeting powered by Amazon Marketing Cloud (AMC), real-time market intelligence, and a conversational AI assistant to empower brands with unparalleled precision and performance.

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Revolutionizing Retail Media with Pro Suite

Quartile Pro Suite introduces a trio of powerful tools:

AMC Audiences for Sponsored Campaigns: Advanced, hyper-specific audience targeting for Amazon Sponsored Campaigns, powered by AMC. Leverage precise audience segments with hyper-targeted campaigns at scale with Quartile’s intelligent, algorithm-driven bidding.

MarketIQ: Actionable market intelligence and competitive benchmarking in the Quartile platform, offering brands a centralized view of category performance, competitor analysis, and keyword opportunities.

AI Data Assistant: An intuitive conversational AI assistant that transforms performance data into actionable insights faster, providing easy-to-understand answers, new data visualizations, and exportable files.

“The launch of Quartile Pro Suite marks a significant milestone in our mission to empower brands with cutting-edge tools for retail media success,” said Daniel Knijnik, CEO and Co-Founder of Quartile. “By integrating advanced audience targeting, market intelligence, and easy to use AI tools, we’re turning raw data into real performance.”

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Driving Measurable Results

Early adopters of Quartile Pro Suite have reported substantial improvements in campaign performance leveraging AMC Audiences for Sponsored Campaigns:

• One health supplement brand experienced a 57% increase in conversion rates by targeting a newly identified micro-audience segment unlike their typical customer base.
• Another coffee brand saw a 120% increase in conversion rates and a 55% reduction in Advertising Cost of Sale (ACoS) through the implementation of AMC-powered micro audiences on their sponsored campaigns.
• Lastly, another eyewear company achieved a 94% increase in new-to-brand sales by focusing on an audience crafted completely with brand-new shoppers based on market-wide intelligence.

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Source – PR Newswire

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