RAD Intel Forms Holding Company To Scale AI Advertising Platform

As artificial intelligence reshapes decision making across marketing and advertising, companies are restructuring operations to scale innovation and capture opportunities within an increasingly complex digital ecosystem. RAD Intel has announced the formalization of a new corporate structure designed to accelerate growth and strengthen its position within the evolving AI driven advertising landscape.

RAD Intel, known for its marketing intelligence platform, revealed it has established a holding company model to support expansion, acquisitions, and the launch of two standalone operating businesses, RAD Amplify and Lickly. The announcement comes as global advertising spending surpasses $1 trillion annually, with industry estimates suggesting roughly 40 percent of that investment is lost due to inefficiencies tied to delayed or misinformed planning decisions.

Under the new structure, RAD Intel will serve as the parent organization and centralized hub for its core technology platform and long term product roadmap. RAD Amplify and Lickly will operate as independent subsidiaries targeting different market segments while sharing underlying intelligence systems, governance standards, and technological infrastructure. RAD Amplify will function as the company’s enterprise focused managed services arm, while Lickly will deliver a self service software offering aimed at mid market marketing teams.

“AI is fundamentally changing how marketing works,” said Jeremy Barnett, Co-founder and CEO of RAD Intel. “As creation, targeting, and optimization become automated, volume goes up but clarity doesn’t. We’re focused on businesses with real traction – strong founders, repeatable demand, and clear economics – where adding an intelligence layer can materially improve how they go to market. Formalizing this structure lets us scale what already works and support multiple operating models without losing focus.”

RAD Amplify will be led by newly appointed CEO Rick Song, with President Emily Duban continuing to oversee enterprise adoption initiatives. Song brings more than 25 years of experience across media and technology organizations including Nielsen, Microsoft, iHeartMedia, and Rocket Fuel. Previously leading Brand Innovators Strategy Group, where RAD Intel served as a strategic partner, Song transitions into the role after observing the platform’s impact across enterprise environments.

Industry observers emphasize the growing need for real time intelligence as audience behavior evolves faster than traditional reporting cycles. “Much of the industry is still making significant decisions based on static dashboards and historical reports,” said Erin Lanuti, a Principal at Vecrin and former Chief Innovation Officer at Omnicom PR Group. “The challenge is that audiences don’t behave in quarters – they evolve in real time, often post by post. Strategy built on legacy data inevitably falls behind behavior. RAD Amplify was designed to address that gap, delivering real-time, post-level intelligence that reflects how audiences are actually engaging today, not how they engaged last quarter.”

The restructuring follows rapid enterprise and agency adoption of RAD Intel’s platform, which has expanded from pilot programs into embedded and white labeled deployments across global teams. Over the past year, the company reports more than doubling sales contracts while expanding usage across complex go to market initiatives.

Meanwhile, Lickly continues gaining traction among mid market brands seeking faster creator discovery and audience alignment. “Before Lickly, we relied on manual research to find and manage influencers,” said Kellee Khalil, CMO of EnergyX and Lickly customer. “Within minutes of onboarding, we had a ranked view of our top performers and a clear set of high-fit creators inside the communities that actually shape our reputation. The depth of real-time audience insight makes it easier to see where trust is strongest and where to lean in, which is already elevating the impact and authenticity of our marketing programs.”

With the new structure in place, RAD Intel plans to focus on scaling its platform, strengthening operational standards, and pursuing future acquisitions. The move reflects a broader shift toward centralized intelligence layers designed to improve decision making across the expanding AI driven advertising economy.