Raney’s is enhancing its wholesale customer experience with the debut of Raney’s Direct, a login‑based online storefront built to simplify and streamline B2B transactions. Designed specifically for the company’s commercial buyers, the new platform offers a more personalized, intuitive, and efficient way to order parts, manage accounts, and finalize purchases.
The upgraded system brings together an array of features geared toward business customers, including advanced quoting capabilities, quick re‑order options, tailored pricing and payment structures, assisted order placement, and dedicated buyer portals for each client company. By offering such customization, Raney’s aims to deliver a digital purchasing experience that feels as seamless and engaging as top consumer e‑commerce sites, while meeting the unique requirements of complex B2B transactions.
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The transformation was made possible through a collaboration with StrikeTru, a digital solutions provider specializing in B2B e‑commerce. StrikeTru managed the full end‑to‑end implementation of Raney’s new BigCommerce storefront, ensuring the platform is built for scalability and future growth.
“This new B2B storefront represents a major investment in our relationships with wholesale partners,” said Davey, Raney’s Senior Manager of eCommerce. “It creates a faster, more intuitive process for our business customers, and StrikeTru’s expertise played a crucial role in bringing that to life on the BigCommerce platform.”
With the BigCommerce B2B Edition now in place, wholesale buyers will benefit from a host of improvements: customer‑specific catalogs and pricing, enhanced product search and discovery tools, easy access to detailed product data and manuals, and smoother quote, order, and invoice workflows. Shoppers can also build and manage lists for repeat purchases, making frequent orders far easier to handle.
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On the seller side, Raney’s teams will be able to quickly gain visibility into all B2B accounts including company hierarchies while managing customized pricing and payment options. Sales staff can also create tailored quotes with built‑in up‑sell and cross‑sell suggestions, as well as place orders on behalf of customers when needed.
Vik Gundoju, CEO and founder of StrikeTru, said the project underscores a growing need for robust wholesale commerce solutions. “With BigCommerce B2B Edition and our implementation capabilities, Raney’s now has the tools to engage its business customers more effectively and scale its wholesale operations. We’re excited to be part of that journey.”
The launch of Raney’s Direct marks a strategic step forward for the company, positioning it to serve its wholesale base with speed, precision, and a more consumer‑friendly digital experience, all backed by a scalable technology foundation.
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