Reshift Media, renowned as a global leader in franchise digital marketing, has successfully launched a newly redesigned website for the World Franchise Council (WFC), further reinforcing its trusted reputation within the international franchising sphere. The WFC, which serves as a collective voice for over 45 national franchise associations, is instrumental in advancing the ethical and sustainable development of franchising across the world. This progressive step in their digital strategy comes in the wake of the highly anticipated debut of World Franchise Day, a major new global event conceived to highlight and celebrate the impact of franchising on economies and societies. Reshift Media played a pivotal role as a partner for the inaugural World Franchise Day, and this most recent collaboration builds upon its ongoing commitment to the franchise sector.
The revitalized WFC website, crafted under Reshift Media’s guidance, captures the organization’s prestige through a contemporary design and a refreshed logo. This upgrade prioritizes user experience, boasting noticeably faster load times, seamless mobile responsiveness, and sophisticated improvements in accessibility, security, and privacy. Functionality enhancements on the site reflect the priorities of the global franchise community: there is now a secure, password-protected members’ section intended to foster knowledge exchange and best-practice sharing among national associations. In addition, the new platform delivers more robust, streamlined tools for managing member data and self-service operations, all harnessed by Reshift Media’s acclaimed technological expertise. The website also elevates the WFC’s visibility to the public, facilitating greater awareness of its initiatives and international activities through improved consumer and media-facing content.
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Steve Buors, the co-founder and CEO of Reshift Media, underscored the broader purpose behind the project, stating, “The World Franchise Council plays a crucial role in advancing franchising globally, and that’s a mission we care about deeply. With this partnership, Reshift Media continues to demonstrate our leadership in franchise marketing and digital innovation on a worldwide scale.” This website launch closely follows a season of recognition for the company, which recently garnered a silver Stevie® Award for Company of the Year in Advertising, Marketing and Public Relations, as well as a gold Stevie® Award for Marketing Disruptor of the Year.
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The combined impact of these initiatives and accolades places both Reshift Media and the World Franchise Council at the forefront of global franchise advocacy and innovation, signaling ongoing growth and a reinforced commitment to shaping the future of the franchising industry.
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