Fill Up Média, recognized as France’s foremost provider of outdoor digital signage with integrated sound at fuel dispensers, has announced that its expansive screen network is now available via Vistar Media’s supply-side platform. This new alliance represents a significant leap in Fill Up Média’s programmatic digital out-of-home (DOOH) ambitions, granting advertisers and agencies real-time access to more than 5,000 strategically placed screens throughout France. Integration with Vistar Media—the global out-of-home technology leader and a member of T-Mobile Advertising Solutions—brings the power of data-driven targeting to these high-visibility spaces, which are uniquely positioned to capture drivers’ attention as they refuel.
Through this collaboration, the Fill Up Média system becomes fully integrated into the programmatic media ecosystem, allowing agencies to execute targeted, measurable, and adaptable DOOH campaigns. Advertisers benefit from Vistar’s robust targeting capabilities, which, when combined with the contextual relevance provided by Fill Up Média’s network, result in highly impactful messaging delivered during the natural waiting period at service stations. This method not only optimizes consumer attention but also increases campaign relevance and effectiveness.
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One of the standout features of the offering is Fill Up Média’s competitive CPM, designed to make programmatic access to its screens both accessible and attractive for brands. This pricing strategy encourages advertisers to integrate DOOH into broader media mixes, leveraging the unique strengths of each channel to meet specific marketing objectives efficiently.
Sharing her perspective on the strategic progression, Élodie Acerbis, Marketing and Communications Director at Fill Up Média, explained, “Joining the Vistar SSP marks a key step in our programmatic strategy. We offer brands a new way to communicate, both highly targeted and measurable, in a captive physical environment.” Echoing this sentiment, Maxime Noizat, Country Manager France for Vistar Media, added, “The integration of Fill Up Média into our SSP further strengthens our position in the French market by providing a concrete response to advertisers by combining both the power of local and national reach. This new collaboration is also fully in line with our desire to offer brands innovative and captive media environments, where advertising benefits from a strong attention span.”
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This partnership signals an accelerated evolution in Fill Up Média’s digital marketing approach while bolstering Vistar Media’s role as a central facilitator of programmatic DOOH in France, delivering powerful new ways for brands to engage consumers at pivotal everyday moments.
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