Retool has entered a multi year strategic collaboration agreement with Amazon Web Services to support large organizations in modernizing internal systems and building production ready AI powered applications faster. The enterprise software platform, used by more than ten thousand companies worldwide, will integrate AWS infrastructure and generative AI capabilities into its AppGen environment to streamline how businesses design, deploy, and manage internal tools and automation at scale. The announcement underscores the accelerating demand for AppGen innovation as enterprises work to translate AI breakthroughs into practical software that improves day to day operations.
Retool says the partnership aims to address a central challenge in today’s enterprise environment: the difficulty of moving from experimentation to real software in use by employees. Many businesses pursuing AI strategies face a divide between tools that are too fragile for enterprise settings and tools that remain accessible only to technical experts. Retool’s model is designed to support collaboration between professional developers and subject matter experts by enabling non engineers to assist in the creation of internal systems using structured and scalable building blocks backed by robust governance.
Marketing Technology Insights: Telnyx and Yeastar Partner to Enhance Control and Quality in Unified Communications
“We have already seen what is possible when AWS infrastructure meets Retool’s application layer,” said David Hsu, CEO and founder of Retool. “Our collaboration with AWS, including the work we have done together through the AWS Generative AI Innovation Center, is helping customers innovate faster, automating workflows and bringing AI into daily operations. This SCA takes that success and scales it, helping thousands of customers turn AI potential into production reality.”
Customers such as Orangetheory Fitness and Pernod Ricard are already seeing measurable benefits from the combined approach. “We are experiencing a huge productivity gain from Retool,” said Malcolm Greene, SVP ICS at Orangetheory Fitness. “Using Retool, we leverage a single dev stack for both internal and external apps that enables us to quickly prototype, pilot, and deliver at high velocity.” Pernod Ricard global AI director David Lepicier said the platform enables enterprise grade deployment. “When you are deploying AI powered applications to thousands of employees across multiple markets, you need a platform that is both secure and deeply integrated with your systems. Retool allows us to develop faster while maintaining enterprise grade security, seamless integration, and scalability across our global operations.”
AWS echoed the importance of the collaboration. “Our collaboration with Retool reflects our shared commitment to help customers operationalize AI responsibly and deliver value quickly,” said Taimur Rashid, Managing Director of the AWS Generative AI Innovation Center. “Together with Retool, we are advancing how enterprises build custom AI solutions aligned to their unique operational requirements and business DNA by combining Retool’s powerful AppGen platform with AWS services such as Amazon Redshift and Amazon Bedrock to drive meaningful business outcomes with choice, speed, and scale.”
Marketing Technology Insights: Gloo Acquires XRI Global to Expand Multilingual AI Capabilities and Global Reach
Through the agreement, organizations can rebuild applications on AWS using Retool while connecting to core data systems including Amazon Redshift, Amazon S3, Amazon DynamoDB, and Amazon Athena. Companies can also modernize software already running on AWS using reusable components and operationalize AI securely through integrations with Amazon Bedrock and Bedrock Knowledge Bases to create assistants, agents, and full workflow automation.
As enterprises seek efficiency, speed, and modernization, AppGen innovation is emerging as a critical strategy for achieving rapid time to value without sacrificing governance or security. The Retool and AWS collaboration signals a strong shift toward scalable AI enabled development environments designed for real world operational impact.
Marketing Technology Insights: Adthena First to Detect Ads in Google AI Overview Search Results
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
