RunDTC has introduced the Unify Accelerator, a groundbreaking solution designed to empower enterprise retailers managing multi-site commerce on Shopify. Paul Zaengle, CEO of RunDTC, explained that Unify was created to fill a distinct gap in the market by delivering the scale, flexibility, and governance necessary for modern brands all while avoiding the high costs and complexities typically associated with traditional headless commerce builds. This innovative platform is developed in partnership with Contentstack, leveraging Shopify’s native Liquid architecture alongside a rich app ecosystem to provide seamless global content management.
Unify addresses the operational challenges that global retailers face, from lifestyle and apparel to consumer packaged goods (CPG), by eliminating system silos and streamlining content workflows across multiple Shopify stores. Through a centralized interface powered by Contentstack’s Digital Experience Platform, brands can manage content by region, brand, or business unit in one place, reducing tech overhead and disjointed operations. Enterprise-grade features such as content staging, preview capabilities, and scheduling empower teams to maintain tight control and visibility across all storefronts before any live updates go global.
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Contentstack CEO Neha Sampat highlighted that enterprise merchants have long sought an efficient way to manage content across multiple Shopify Liquid storefronts. Unify delivers on this need by combining the user-friendly experience marketers require with the scalability and governance IT departments demand. Real-world impact has been demonstrated by clients like Steve Madden, which launched 30 global sites using Unify and achieved a 16% increase in conversion rates. According to Jon Grigson of Steve Madden, the platform has transformed the company’s ability to update, stage, and launch content simultaneously across various brands and regions without relying heavily on developer support, enabling faster campaign execution and greater brand consistency.
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Designed to accelerate time-to-market, Unify provides true multi-site management capabilities for enterprise Shopify retailers without the need for complex tech overhauls. RunDTC is showcasing Unify at the upcoming Shoptalk Fall conference in Chicago and encourages attendees to connect with CEO Paul Zaengle and the team to discover how Unify can revolutionize multi-store Shopify strategies. This solution represents a significant step forward in enabling large-scale brands to govern smarter, launch faster, and deliver personalized customer experiences at scale.
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