Screenvision Media has announced a leadership transition as the cinema advertising company prepares for its next phase of growth. The company named Jeff Howe as Interim Chief Executive Officer, effective immediately, following the departure of John Partilla, who is stepping down after more than a decade in the role.
The announcement is significant for the cinema and video advertising ecosystem as Screenvision continues to position premium, immersive theater environments as a differentiated channel for brand engagement. With advertisers seeking high attention formats beyond traditional digital and streaming platforms, leadership continuity at Screenvision is seen as critical to maintaining momentum and market confidence.
Jeff Howe brings extensive executive experience across sales, operations, and commercial leadership in large, complex organizations. He most recently served as Chief Revenue Officer at HD Supply, where he led a 1,500 person organization responsible for more than three billion dollars in revenue. Earlier in his career, Howe held multiple senior leadership roles at Windstream Enterprise, including Executive Vice President of Sales and Customer Support, where he drove notable revenue growth and market share expansion across four strategic verticals. In addition to his operational background, Howe is already familiar with Screenvision’s business, having served as a member of the company’s Board of Directors.
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“I have seen firsthand the exceptional work the Screenvision team has done to establish the company as a leader in cinema advertising, and I am excited to lead the business during this transition,” said Howe. “Advertisers today are continuing to look for new ways to reach their target audiences, and Screenvision’s ability to deliver premium, immersive experiences offers brands a powerful platform through which to create meaningful connections and drive measurable impact with engaged audiences. As we conduct a comprehensive search to identify the right leader for Screenvision’s next phase of growth, I will be focused on supporting our team members across the organization to ensure Screenvision is best positioned to execute at the highest level. I look forward to working closely with the Board and leadership team to effect a seamless transition and continue building on the strong foundation J.P. and this team have established over the past decade.”
John Partilla, often referred to as J.P., reflected on his tenure leading the company through periods of growth and disruption. During his ten years as chief executive, Screenvision achieved record revenue milestones, navigated the unprecedented challenges of the pandemic, and reinforced its role as a leading provider of cinema based advertising solutions.
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“My last 10 years of leading this company have been a rare privilege,” said Partilla. “Together, we’ve driven record revenue years, successfully navigated the challenges of the pandemic and positioned ourselves for future growth and innovation. Now is the right time to look ahead to new challenges and opportunities, though I will always cherish this chapter.”
Screenvision said it has initiated a comprehensive search to identify a permanent chief executive to lead the company forward. In the interim, Howe will focus on maintaining operational stability, supporting employees, and ensuring continuity for advertising partners and cinema exhibitors.
As the advertising industry continues to value high impact, brand safe video environments, Screenvision’s leadership transition comes at a moment when cinema advertising is reasserting its relevance. The appointment of Jeff Howe as Interim CEO signals the company’s intent to sustain growth, strengthen advertiser relationships, and build on the foundation established over the past decade.
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