Simpli.fi Launches Cross Device Attribution for Multi Location Brands

As consumer journeys span connected TV, mobile, and desktop, marketers are under growing pressure to understand how media investments drive true incremental impact across devices. Simpli.fi has introduced a next generation, incrementality focused cross device attribution solution designed specifically for multi location brands seeking clearer visibility into performance at the local and store level.

The new capability addresses a persistent challenge in programmatic advertising: legacy device level attribution often undercounts the influence of campaigns when consumers engage across multiple screens before converting. For multi location brands optimizing budgets by region or store, this gap can lead to misallocated spend and incomplete performance insights.

Simpli.fi solution is powered by a proprietary, privacy conscious identity and data science layer that moves beyond traditional IP matching methods. By stabilizing profiles of individuals and households over time, the platform provides a more accurate method of connecting digital exposures to real business outcomes across a fragmented landscape.

“Consumers don’t live in single-device silos, so neither should campaign measurement. Whether our clients are driving sales, store visits, or leads, Simpli.fi’s cross-device attribution uniquely provides a complete view of how limited and valuable marketing dollars work together across every touchpoint,” said Cali Tran, Chief Executive Officer of Simpli.fi. “Incrementality focused cross-device attribution measurement delivers an advanced foundation for marketing spend optimization and scalable growth, allowing marketers to invest in the devices, channels, and tactics that deliver the highest ROI.”

A key feature of the release is the ability to compare three attribution views side by side. Device level attribution provides the baseline commonly used in legacy systems. Individual level attribution highlights cross screen influence within a single consumer journey. Household level attribution captures shared decision making and delayed conversions that are common in high consideration purchases. By evaluating these models together, advertisers can better understand where conversions occur and which touchpoints contribute most meaningfully to outcomes.

The enhanced attribution also extends beyond online conversions to measure store visits, purchases, and cross device actions that occur before and after in store engagement. This is particularly relevant for multi location brands seeking to connect digital impressions to offline revenue.

“Marketers consistently tell us that proving incremental impact across devices is one of their biggest challenges,” said Michael Schoen, Chief Product and Technology Officer at Simpli.fi. “Our attribution enhancements bring conversion clarity to programmatic advertising by maintaining stable profiles of people and households over time. With this technology advancement, marketers will not only be able to identify their target audience, but they will be able to intentionally reach them and convert ad spend into sales.”

In one example, a large multi location RV dealer used the technology to reflect the purchase funnel more accurately. Household level attribution identified sixty eight percent more purchase events, fifty nine percent more qualified online signups, and more than double the in store visits compared with device based methods, enabling the brand to rebalance spend toward upper funnel connected TV and mobile placements.

Now available to all Simpli.fi customers without additional cost, the new cross device attribution underscores the company commitment to delivering advanced, incrementality focused measurement that helps multi location brands align media investment with real world results.