Sitecore has introduced SitecoreAI, a major step forward in the evolution of digital experience platforms where artificial intelligence becomes the center of modern marketing. The company believes customer journeys are shifting away from the traditional process of searching through websites and are now shaped by AI driven discovery. SitecoreAI aims to help brands stay aligned with their audiences in every moment, enabling interactions that feel personal, relevant, and timely.
This new platform is built on Sitecore XM Cloud and designed to combine content, data, and personalization in one composable software service. It enhances productivity by using AI to improve the work that marketing teams do every day, from planning to execution. At the heart of the platform is the Agentic Studio, a new workspace where people and AI collaborate to imagine, build, and deliver digital experiences. Agentic Studio launches with twenty AI powered agents capable of automating demanding tasks like campaign creation, content production, migration, and testing. Marketers and their partners can tailor these agents using visual tools that do not require technical expertise, giving them the freedom to build automation that fits their specific needs.
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Within this workspace, Agentic Flows support end to end campaign orchestration including testing, publishing, and continual optimization. Spaces also enable teams and AI to work together in real time, helping them improve processes and results through immediate feedback and insights. Several well known organizations are already making use of SitecoreAI as they modernize their digital ecosystems. Berkeley Homes and AFL are using context aware content generation to reach audiences more effectively. Regal Rexnord and Hexagon are relying on automated migration tools to transition complex legacy web properties onto the platform in far less time than traditional manual approaches.
Eric Stine, Chief Executive Officer at Sitecore, said the industry is moving into a period where customer attention drives discovery rather than website search. “We are living in the world beyond the website,” he said. “Discovery is no longer driven by search; it is powered by attention. Brands earn that attention in social media feeds and AI generated summaries when they show up in the right moment with the right message. SitecoreAI gives marketers the platform to do exactly that, creating personalized experiences through a platform that learns as they work and helps them stay ahead of what is next.”
The platform runs on Microsoft Azure and represents the next stage of XM Cloud, bringing together content management, customer intelligence, personalization capabilities, and search in one scalable system. Current customers of XM Cloud do not need to migrate since the shift happens seamlessly, including preserving all data and providing immediate access to the new tools. Research that examined the financial impact of XM Cloud found that organizations using the technology experienced a three hundred seventy one percent return on investment and a fifty percent lift in digital conversions. Now those same strengths are expanded within SitecoreAI, which has been built to serve the needs of today’s AI powered enterprise.
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Tim Dickson, Chief Digital and Information Officer at Regal Rexnord, said the new platform enables his company to unify several brands into one consistent digital presence. Mary Ellen Grom of AFL described the benefits of producing smarter and more relevant content across every channel, praising SitecoreAI’s ability to deliver high quality personalized experiences at scale.
Sitecore emphasizes that its AI framework maintains transparency, data protection, and compliance standards as expectations rise across the industry. SitecoreAI is now widely available and aims to help teams move faster, reduce campaign timelines from weeks to days, and maximize engagement by personalizing the customer experience on every platform.
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