Smartly Integrates With Amazon DSP To Expand CTV Campaigns

As connected television spending accelerates and media channels continue to converge, advertisers are seeking more unified tools to manage creative, activation, and measurement across platforms. Smartly’s new Amazon DSP integration reflects this shift, enabling brands to extend intelligent creative workflows into premium streaming environments while maintaining centralized campaign management.

Smartly announced a global integration with Amazon DSP that allows advertisers to run Smartly powered video campaigns across Amazon’s premium connected television inventory, including Prime Video, Fire TV, and third party publisher supply. The move comes amid rising demand for performance driven CTV strategies, with nearly 70 percent of marketers planning to increase streaming budgets over the next year while expecting greater personalization and measurable business impact.

The integration embeds streaming activation directly into Smartly’s existing platform, allowing advertisers to manage Amazon DSP campaigns within the same workflow used for social media advertising. Through this unified approach, brands can access AI powered creative optimization and personalization capabilities that extend from social channels into streaming television.

By removing creative production bottlenecks often associated with CTV activation, the solution aims to simplify how advertisers bring campaigns to market. Marketers can build, manage, and optimize campaigns across channels while maintaining real time performance visibility. The platform also supports cross channel measurement of incremental reach and enables more efficient budget reallocation based on performance insights.

“This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact,” said Melissa Yang, SVP of Ecosystems & AI Applications at Smartly. “With intelligent creative and direct access to Amazon’s premium supply, Smartly brings the rigor and accountability modern marketers rely on.”

Amazon Ads emphasized the importance of cross channel coordination as brands look to unify streaming and social strategies. “Driving impactful business outcomes across channels is key for advertisers and this partnership brings CTV and social campaigns together for maximum, measurable impact,” said Erin McGee, Director, Partner and Advertiser Growth Marketing, Amazon Ads. “Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social creative to premium streaming inventory in a fraction of the time driving efficiency, expanding reach, and making streaming TV activation as simple as their social advertising.”

As CTV matures, marketers are increasingly focused on measurable outcomes rather than reach alone. The convergence of entertainment, commerce, and social content has intensified demand for platforms that can connect creative performance insights with activation and reporting across multiple channels.

The launch of the Amazon DSP integration positions Smartly to address these needs by unifying creative intelligence, campaign execution, and measurement within a single environment. As streaming investment continues to grow and performance expectations rise, tools that simplify cross channel coordination and provide real time optimization may become essential components of modern media strategies.