Soundwave Digital Adds Industry Veteran to Its Leadership Team

Soundwave Digital is pleased to announce the hire of Chris Martin as Executive Vice President, doubling down on the company’s dedication to driving innovation in the AdTech and digital media sectors.​ With a distinguished AdTech career spanning over a decade, Martin has consistently led high-performing teams and has implemented data-driven strategies, that yield measurable business outcomes. His professional journey reflects a commitment to embracing emerging technologies that foster industry growth.​

Martin’s career began in playing a pivotal role in advancing cross-device technology solutions. Working with independent agencies, his efforts focused on data enrichment and personalization strategies—enabling brands and agencies to optimize audience engagement effectively.​ Later becoming the industry standard across the digital landscape.

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His next endeavor consisted of establishing and developing a Southwest regional sales team for a global industry-leader —within 3 years, becoming the most profitable and high-performing region. The focus concentrated on developing Fortune 500 and holding company partnerships, through insights-driven, omnichannel programmatic strategies.

Martin’s passion for the realm of emerging technologies, landed him as Vice President of Business Development at JUMP, a premier thought leadership community at the intersection of blockchain technologies and marketing. Here collaboration amongst marketers, tech builders, global agency holding companies, and innovative Fortune 100 brands co-existed… The pioneering grounds for forward-thinking professionals within the rapidly evolving digital landscape.​

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With AI on the horizon, Martin decided to join a publicly traded self-service platform—introducing AI-powered capabilities that enhance programmatic advertising. Further solidifying his reputation as a leader in integrating technologies and marketing strategies.​

In his new role with us at Soundwave Digital, Martin is set to leverage his extensive experience integrating AI and cutting-edge technologies into the company’s digital advertising solutions. His ambitions align with Soundwave Digital’s mission to assist clients to “cut through the noise” of the fast-paced media landscape.

Beyond his professional endeavors, Martin remains deeply committed to industry collaboration and growth. Martin is currently furthering his expertise through the University of Texas’ postgraduate program in Business Application: AI and Machine Learning, a top-ranked program equipping business leaders with the skills to drive AI-powered innovation. He also stands as Executive Organizer at DallasMeetup, and as a Past President and current Honorary Board Member of the Dallas-Fort Worth Interactive Marketing Association.

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Source – Businesswire

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