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Sprinklr Names Bit Rambusch Head of Global Services and Support

Sprinklr, a leading unified customer experience management platform, has announced the appointment of Bit Rambusch as Head of Global Services and Support. Reporting directly to Sprinklr’s President and CEO, Rory Read, Rambusch brings extensive experience in building and scaling customer service organizations, combined with deep technical expertise qualities that align with Sprinklr’s ongoing transformation and growth initiatives.

Rory Read shared excitement about Rambusch joining the team, highlighting his operational expertise and strategic vision as key to enhancing Sprinklr’s core social and marketing products while growing Sprinklr Service. With Rambusch at the helm, Sprinklr aims to foster a strong culture of customer-centricity and help clients maximize the capabilities of their AI-powered platform.

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Prior to joining Sprinklr, Rambusch served as Senior Vice President of Services and Solution Delivery at Philips Healthcare in North America, where he led an organization of over 3,000 employees responsible for managing all aspects of customer relations and retention throughout the customer lifecycle. His career also includes more than two decades in leadership roles at Dell, covering services, support, product, and quality management.

Rambusch shared his excitement about joining Sprinklr, highlighting the company’s innovative, AI-native approach as pivotal for enabling enterprises to engage their audiences in unique and impactful ways. He is committed to helping the organization deliver exceptional end-to-end customer experiences and raise the bar for customer service excellence within the industry.

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A graduate of the United States Military Academy at West Point, Rambusch is based in Austin, Texas. His seasoned leadership is expected to play a key role in driving Sprinklr’s next chapter of growth and customer success.

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