As brands search for more authentic ways to connect with audiences amid rising fatigue with automated content, agency leadership changes are signaling a renewed focus on creativity. StreetTalk has announced the appointment of Jesse Eisenberg as chief executive officer, positioning the agency to scale its distinctive Conversation Creative model at a time when the advertising industry is rethinking how ideas resonate with real people.
StreetTalk, formerly known as 203 Media, specializes in Conversation Creative, a format built around unscripted, human led interactions designed to cut through increasingly generic advertising. Eisenberg joins the agency following a long tenure at Tinuiti, where he served as chief growth officer. During his seventeen years at Tinuiti, he helped grow the business from one million dollars in revenue to more than two hundred million dollars, while supporting multiple successful exits. His appointment reflects StreetTalk’s ambition to expand its influence within a fast evolving creative landscape.
Marketing Technology Insights: Lionsgate Selects FreeWheel for Exclusive Access to Premium FAST Ads
The leadership move comes as StreetTalk continues a broader rebrand aimed at addressing what it describes as the rise of low quality, AI generated advertising content and growing influencer fatigue. Many brands have leaned heavily on automated video production to stretch campaign budgets, often at the expense of originality and trust. StreetTalk is positioning its Conversation Creative approach as a corrective, emphasizing real human voices and unscripted street interviews to restore authenticity to brand storytelling. The agency has already executed campaigns for brands such as Dr. Squatch and NOBS using this format.
“After 17 years of building the largest independent Performance Marketing agency in the country, I started to recognize clients becoming frustrated at media buyers for what was truly a creative issue. As we’ve all heard by now, with the commoditization of media buying with AI, creative is the No. 1 optimization lever for marketers. That’s where StreetTalk steps in; to bridge the gap that’s already forming between consumers and advertisers,” Jesse Eisenberg, chief executive officer of StreetTalk, said.
Marketing Technology Insights: Keepit and Ingram Micro Launch Strategic Go-To-Market Relationship in France
StreetTalk founder Josh Suggs said Eisenberg’s experience scaling a challenger agency into an industry leader made him the right choice to guide the next phase of growth. “StreetTalk is the first agency to go all in on this format. To take Conversation Creative from a niche strategy to a global standard, we needed a builder who has actually done it before,” Suggs said. “Jesse has the blueprint for turning a high-growth challenger into an industry leader. He knows how to scale operations without losing the soul of the creative work. That specific experience is exactly what we need to take our production model to the next level.”
For marketers, the appointment underscores a broader shift toward prioritizing creativity as media execution becomes increasingly automated. As AI continues to reshape buying and optimization, agencies that differentiate through human led storytelling may gain an edge.
Marketing Technology Insights: Pipedrive Launches ChatGPT App to Bring CRM Insights Into AI Workflows
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
