As gaming and user generated content continue to command the attention of younger audiences, advertisers are demanding clearer performance signals and more accountable outcomes from immersive media. This shift is shaping the next phase of the MarTech ecosystem and provides the backdrop for Super League acquisition of Lets Bounce Inc. Super League, a leader in playable media for brands, announced it has acquired the marketing technology company to accelerate full funnel marketing across gaming and UGC channels.
Super League said the acquisition is expected to have an immediate positive impact on its path to profitability and long term shareholder value. Lets Bounce brings an existing pipeline of opportunities and technology designed to enable scalable and measurable brand engagement inside gaming environments. By integrating Lets Bounce capabilities, Super League aims to deliver more efficient in game marketing programs, introduce turnkey loyalty solutions, and advance automated campaign measurement.
Gaming and UGC platforms dominate how younger consumers spend their time, with the vast majority of Gen Z and Gen Alpha audiences actively playing video games. While marketers increasingly recognize the depth of engagement available in these environments, many still struggle with attribution and measurement. Lets Bounce platform was built to address this gap by applying proven marketing principles to interactive and immersive formats, helping brands justify shifting spend away from traditional digital channels.
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“The sustained growth in how under 40 audiences consume games and gamified content is reshaping the media landscape in a way that directly aligns with Super League’s strategy,” said Matt Edelman, Chief Executive Officer of Super League. “By integrating Bounce into our expanding suite of immersive, mobile, and CTV playable solutions, we are strengthening our ability to deliver scalable, full funnel campaigns with performance and measurement that meet the expectations of the world’s most demanding marketers.”
Founded in 2023, Lets Bounce has focused on bringing automation, insight, and measurement into gaming environments, particularly within Roblox, the largest immersive gaming and creation platform globally. Through close collaboration with brands, agencies, and studios, Lets Bounce developed infrastructure designed to support repeatable marketing outcomes. Super League expects that integrating this technology into its developer and brand facing products will increase campaign scale, expand wallet share with existing partners, and unlock recurring revenue opportunities.
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Edelman emphasized the broader market pressures driving demand for gaming based advertising. “Marketers are being squeezed from all sides rising costs on mega platforms, board level pressure for AI driven efficiency, and widespread ad blocking and ad skipping. At the same time, consumers are sending a clear signal through their time and attention they choose games,” he said. “With Bounce now part of Super League, we are even better positioned to convert that signal into measurable business impact.”
Loyalty and conversion mechanics are becoming central to how brands measure return on investment in gaming. Campaigns that connect real world value to in game participation have shown stronger sales performance and lower acquisition costs. Super League plans to bring these mechanics natively into playable media to translate attention into attributable results.
“Gaming has moved beyond experimentation,” said Barak Chamo, Co Founder of Bounce. “Brands today are asking for clarity, repeatability, and performance. Joining Super League allows us to bring what we’ve built over the past two years into a platform with the scale and market leadership required to deliver on those expectations.”
Chamo and co founder Jasper Degens will join Super League as Directors of Product and Engineering. With this acquisition, Super League strengthens its position as brands look to gaming and UGC as performance driven channels capable of delivering measurable outcomes across the full marketing funnel.
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