Synter has officially emerged from stealth with the launch of an AI agent orchestration platform designed to automate paid media operations. The new platform enables marketing teams to execute and manage advertising campaigns across multiple platforms using natural language commands, reducing the need for manual campaign administration.
The company’s technology is built around the concept of agent-driven advertising operations, where marketers can describe desired outcomes such as adjusting budgets, pausing underperforming campaigns, or generating performance reports and the AI agent executes those tasks automatically through official advertising platform APIs.
Instead of navigating multiple dashboards across platforms like Google Ads, Meta, or LinkedIn, Synter allows teams to manage their advertising strategies through a conversational interface.
“Marketers spend more than 60% of their time on platform administration instead of strategy,” said Joel Horwitz, founder of Synter and a growth leader with more than 20 years of experience in B2B technology. “Synter eliminates that busywork. You describe your desired outcome and the agent executes it safely, accurately, and at machine speed.”
The platform connects directly to advertising and analytics systems using secure API integrations rather than screen scraping or automated browser interactions. This architecture allows Synter’s AI agents to make real-time adjustments to campaigns while maintaining governance controls and approval workflows for higher-impact actions.
Synter supports integrations with major advertising platforms including Google Ads, Meta, LinkedIn, Microsoft Advertising, Reddit, The Trade Desk, and StackAdapt. The platform also connects with analytics and data tools such as Google Analytics, PostHog, Heap, Mixpanel, and Segment to provide unified reporting across channels.
Beyond campaign execution, the system includes tools for cross-platform reporting, audience synchronization, and performance optimization. Marketers can automatically sync audiences from CRM platforms such as Salesforce, HubSpot, Clay, and Attio, while conversion tracking connects advertising spend directly to pipeline and revenue outcomes.
Early deployments of the platform have shown measurable performance improvements for growth teams. According to the company, initial users reported generating more than $2 million in total pipeline, including over $1 million in enterprise pipeline opportunities. Teams using the platform also achieved more than 11 times return on ad spend (ROAS) and reduced the time spent on platform administration from approximately 60 percent to less than 20 percent.
Anteriad, a B2B marketing and data solutions provider, is among the early adopters of the technology.
“Having worked in B2B growth for years, I’ve seen firsthand how fragmented and manual operations can slow down execution,” said Karl Hjartarson, SVP of Digital Operations at Anteriad. “Synter unifies workflows across systems to improve speed, efficiency, and control.”
The platform also includes built-in tools for generating creative assets such as display ads, video content, and landing pages. Additional features include competitive research capabilities powered by platforms like SimilarWeb, SpyFu, and BuiltWith.
Synter plans to showcase the platform at B2B Marketing Exchange in Carlsbad, California, from March 9–11, 2026, where it will demonstrate how AI agents can streamline campaign execution for marketing teams.
Currently, the platform is being piloted by AI-native startups, B2B marketing agencies, and growth teams seeking to automate advertising operations and accelerate campaign performance.
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