Taboola Appoints Krishan Bhatia as Chief Business Officer

As competition intensifies across performance advertising and connected media channels, Taboola has expanded its executive leadership to accelerate global growth and strengthen partnerships across its advertising ecosystem.

Taboola announced the appointment of Krishan Bhatia as Chief Business Officer, a newly created role responsible for overseeing global sales and partnerships. The Taboola Krishan Bhatia appointment is aimed at driving revenue expansion across the company’s product portfolio, including its Realize performance advertising platform, publisher network, connected TV offerings, and generative AI initiatives.

Bhatia joins Taboola with extensive leadership experience across major media and technology organizations. Most recently, he led global video advertising at Amazon, overseeing advertising operations across Prime Video, live sports programming, Twitch, and third party publishers as Vice President of Global Video Advertising and Partnerships. Prior to Amazon, he served as President and Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, where he managed digital, streaming television, and advanced advertising businesses.

The appointment comes as Taboola continues expanding beyond traditional native advertising into performance marketing and AI powered publisher solutions. The company has positioned its Realize platform as an alternative growth channel for advertisers seeking scalable performance outside search and social media ecosystems.

“Krishan is joining Taboola at a pivotal moment in our journey,” said Adam Singolda, CEO of Taboola. “We are redefining performance advertising on the open web and beyond. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. At the same time, DeeperDive is bringing generative AI directly to publishers in ways that are helping them innovate and thrive. The opportunity in front of us is massive.”

Singolda emphasized Bhatia’s experience scaling large advertising businesses and managing global partnerships as key factors behind the appointment. “Krishan has helped build and scale some of the most important advertising businesses in the world at Amazon and NBCUniversal,” he added. “He understands how to operate at scale, how to partner with brands and agencies, and how to execute with discipline.”

Taboola recently surpassed two billion dollars in revenue, reflecting continued expansion under its current leadership team. The company is investing heavily in performance advertising solutions and generative AI technologies designed to support both advertisers and publishers navigating changes in digital discovery and monetization.

“Taboola has a bold vision for the future, built on global scale and innovative technology, to become a powerhouse for performance advertising and publisher success,” said Krishan Bhatia, Chief Business Officer at Taboola. “Over the past year, Taboola has hit exciting milestones. The introduction of Realize further solidified Taboola’s place as the leading player in performance advertising outside of search and social. Taboola’s launch of DeeperDive, pace of innovation with generative AI, and continued commitment to drive success for advertisers and partners are the types of strong signals that today’s market demands. I’m excited to come onboard at this pivotal point of growth for Taboola and to work alongside the entire team.”

The Taboola Krishan Bhatia appointment underscores a broader industry trend toward leadership with cross platform advertising expertise as companies expand into connected TV, AI driven performance marketing, and open web monetization. As advertisers diversify beyond traditional channels, strengthened global sales and partnership strategies are becoming central to scaling modern advertising platforms.