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Adastra, a leading global data and analytics company, proudly announces the appointment of Cosmin Tudor as its new Sales Country Lead for Romania. This strategic hire underscores Adastra’s commitment to the Romanian market and aligns with the company’s mission to…
StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, announced a $30 million majority investment from Invictus Growth Partners (“Invictus”). This strategic growth capital will accelerate StructuredWeb’s AI innovation roadmap and expand its global footprint to enable the company…
Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyers with direct access to high-quality, scaled supply. Since…
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider…
Reputation, the global leader in reputation performance management, announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in…
Effectv, the ad sales division of Comcast Advertising, and Clarivoy, the auto industry’s leading provider of multi-touch sales attribution and advanced identity resolution, announced their intention to partner to deliver attribution for automotive advertisers across multiscreen TV, aiming to begin Q2. Through…
SundaySky, the premier AI-powered video platform built for the needs of modern enterprises, announced the rollout of the next generation of its video platform, solidifying its position as the go-to business solution for video creation that’s AI-powered, data-driven, and creatively…
VinSolutions, Cox Automotive Inc.’s AI-powered marketing, sales and service solution suite, announced it has strengthened its partnership with FordDirect through a new integration with Smart VINCENT. This new integration benefits Ford Dealers and Lincoln Retailers currently enrolled in the CRM Data Edge program, by simplifying and…
TCL, a leading global television brand and PubMatic an independent technology company delivering digital advertising’s supply chain of the future, announced a new partnership designed to enhance programmatic advertising for live sports. This new partnership will connect TCL’s premium programmatic…
Cars.com Inc. an audience-driven technology company empowering automotive, shares new data about the value of its connected platform. Dealer customers taking advantage of more than one of the platform’s four core capabilities (Marketplace, Digital Experience, Trade & Appraisal and Media…
Oracle announced new AI agents and generative AI capabilities within Oracle Fusion Cloud Sales to help sales teams create more meaningful engagements and accelerate sales processes. Part of Oracle Fusion Cloud Customer Experience (CX) and available to customers today, the new AI capabilities leverage…
With the advancements in Apple’s latest iOS 18, Truecaller is now able to for the very first time launch a real-time caller ID and automated blocking of spam calls on iOS. These capabilities and other improvements as well as the ability…
Broadvoice, a leading global customer experience technology provider, announced the launch of its 2025 CX World Tour, designed to introduce partners, distributors and end-users to its new Global Partner Program and award-winning AI-powered CCaaS platform, GoContact. The tour will kick-off…
According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape. Marketing Tech Insights: VaynerX & Ipsos…
Tacton, a global leader in Configure, Price, Quote (CPQ) software and leading SaaS platform simplifying sales and configuration processes for manufacturers of complex products, announced the launch of its Connect to Anything integration capability, powered by Workato, the leading enterprise orchestration…
FileCloud, a leading provider of secure content collaboration and data governance solutions, announced it has secured a strategic growth investment from Level Structured Capital This funding will enable FileCloud to enhance its go-to-market strategies and further innovate its platform to…
Salesforce, the world’s 1 AI CRM, announced plans to expand its presence in Saudi Arabia with a new regional headquarters in Riyadh. Salesforce also announced plans to partner with IBM to open a Center of Excellence in Riyadh. Separately, it…
Audiencerate, an innovative technology company, leader in the development of advanced solutions for digital marketing (MarTech) and online advertising (AdTech) announces that it has signed a partnership agreement with V-Valley, a company of the Esprinet Group focused on the distribution of…
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