As B2B marketing teams face growing pressure to prove their impact on pipeline and revenue, website form attribution has emerged as a critical but unresolved
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As AI becomes embedded in daily sales operations, CRM platforms are moving closer to where teams already work and think. Pipedrive has announced the availability
CreatorIQ, the global operating system for creator-led growth, announced that it has been named a Leader in the IDC MarketScape: Worldwide Influencer Marketing Platforms for
Salesforce is expanding its footprint in the global life sciences sector as Novartis selects Agentforce Life Sciences to transform how it engages with patients and
As mid-market companies look to extract more value from their customer data without adding complexity, Insightly CRM has introduced a new conversational AI capability designed
New integration connects Spiky.ai’s real time meeting intelligence with SugarCRM, automatically updating standard and custom fields with AI derived insights from Zoom, Microsoft Teams, Google
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Meltwater, a global leader in media, social, and influencer intelligence, has been recognized as a Leader in the new IDC MarketScape: Worldwide Influencer Management for SMB
Klaviyo surpassed $3.8B in Klaviyo Attributed Value (KAV)*, up 27% YoY, and nearly 20,000 customers hit their best sales day ever. Klaviyo, the B2C CRM,
Pipedrive, the easy and effective sales CRM for small companies, announced the appointment of Regi Vengalil as the company’s new Chief Financial Officer. Vengalil brings nearly
New innovations across the Content Innovation Cloud deliver seamless integrations, enhanced agentic automation, and smarter content management to help organizations work faster and smarter Hyland is
For decades, CRM has been a digital filing cabinet – where sales teams log activities, managers track pipelines and leadership hopes the data tells them
As global enterprises continue to struggle with fragmented B2B commerce workflows, Go Autonomous has introduced a major advancement designed to unify every commercial interaction under
As hotels look for smarter ways to increase direct bookings and personalize guest communication, Cloudbeds has announced a new partnership with Klaviyo that brings advanced
CXP turns every customer interaction into governed, intelligent action by unifying interactions, systems, and data across voice and digital channels. ASAPP, the leading provider of
Built on ActiveCampaign’s MCP server, the new integration lets marketers securely access, analyze, and take action on marketing data across campaigns and automations directly in
Bond, the leading customer intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, an award-winning UK CRM agency. The acquisition further strengthens Bond’s ability
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