Thanks, the customer focused native advertising network designed to make audiences reconnect with digital advertising, has entered a new partnership with Oztix, Australia’s largest independent ticketing company. The collaboration brings Thanks’ AI powered post purchase media monetisation platform into the Oztix ecosystem, enabling fans to receive relevant offers immediately after buying tickets. The integration is intended to elevate the fan experience while creating new opportunities for brands to connect with audiences at a moment of heightened excitement and intent.
Through this partnership, Oztix customers will now encounter personalised suggestions tied closely to their event experience, ranging from travel and dining options to merchandise and related activities. Thanks’ technology ensures these recommendations appear at the right moment, using contextual signals and AI models to surface offers that complement each individual ticket purchase. This engagement layer allows Oztix to create additional value for fans without disrupting the purchasing flow.
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A core component of the rollout is a joint commitment to Make A Wish Australia. Both companies will donate a portion of proceeds every quarter to help grant transformative wishes for children with critical illnesses. This ensures that each ticket purchase not only supports the live event industry but also contributes to meaningful moments for families across the country. The initiative reinforces the shared mission of both partners to infuse joy and purpose into the customer journey.
Steve Tesoriero, Founder and Co CEO of Thanks, highlighted the alignment between the two companies. “Oztix is a cornerstone of Australia’s live event scene, connecting millions of fans to the experiences they love,” he said. “We’re thrilled to partner with a team that truly values its audience and is willing to innovate to add more meaning to every ticket purchase. Together, we’re building on the same AI powered platform trusted by major brands like eBay, Linktree, and Booking.com, and expanding it into the world of live events, making post purchase moments more valuable for everyone involved.”
For Oztix, the partnership builds on more than twenty years of industry collaboration with promoters, venues, artists and communities. The company has long been recognized for initiatives that advocate for the health and growth of the entertainment ecosystem. This new collaboration adds another dimension to its mission by allowing fans to support charitable causes naturally through their purchasing experience. Combined with the quarterly contributions from Thanks, the effort reinforces the idea that ticket buying can create impact beyond attendance.
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Stuart Field, Co Founder and Managing Director of Oztix, noted the personal significance of the initiative. “Together, we’re showing how retail media and community can work side by side – creating rewarding experiences for fans while giving back. Many of us are parents ourselves, so giving back to Make A Wish feels deeply meaningful. It’s about spreading the same joy and connection we see at live events to children and families who need it most.”
As Thanks continues to expand across the Australian market, the company sees this partnership as an important step in its aim to deliver more human centric digital experiences. The collaboration reflects a broader vision to create more rewarding interactions for consumers, more impact for communities and more value for brands at every stage of the customer journey.
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