The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella. This milestone marks a significant shift toward delivering a smarter, more collaborative digital advertising experience for publishers, advertisers, agencies, and end-users worldwide.
Built on the shared vision of modernizing adtech with innovation, transparency, and real-time performance, COOL Media combines the strengths of each subsidiary into a comprehensive offering, featuring advanced AI, media execution, dynamic creative, franchise marketing, and publisher monetization.
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“We have spent the last year integrating our teams and our technology. Now it’s a great time to move on from our siloed brands and be under our unified brand of COOL Media underneath our umbrella of the COOL company.” – Zack Dugow, CEO of the COOL company
COOL Media Specialties:
- COOL Media – DCO & Creative Automation (formerly ADventori) – A dynamic creative optimization and automation platform specializing in real-time ad personalization and data-driven storytelling, enhancing relevance across formats and screens.
- COOL Media – Franchise and Multi-location (formerly Balihoo) – A franchise marketing solution enabling national brands to automate and scale local campaigns across markets with speed, consistency, and compliance.
- COOL Media – Media & Attribution – A media and attribution solution offering cookieless measurement, audience insights, and omnichannel performance-driven media buying.
- COOL Media – Publisher Experiences (formerly Insticator)– An engagement and monetization platform helping publishers drive interaction and increase revenue through immersive ad and content tools.
- COOL Media – Supply Side Platform (formerly OKO) – A publisher-first ad tech provider delivering tools and services to optimize ad yield, access premium demand, and simplify programmatic monetization.
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COOL Media’s unified approach supports clients at every stage of the advertising journey, from planning to execution to ROI analysis, while delivering a better, faster, and more connected experience.
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Source – PR Newswire
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