TNL Mediagene Unveils Brandformance for E-commerce Growth

Mediagene Inc., a group company of TNL Mediagene, has announced its “Brandformance Strategy” to maximize the appeal of advertisers’ products by leveraging its strong media engagement and content creative capabilities. The strategy leverages the Company’s industry-leading media, content and creative capabilities and our industry-leading knowledge of content commerce. By taking full advantage of methods that drive changes in consumer behavior, the Company aims to achieve higher advertising performance.

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What is “Brandformance”?

At Mediagene, the Company defines “Brandformance” as an approach that contributes to branding and results in improved performance.

To maximize the effectiveness of performance measures, the Company simultaneously develops brand content measures that not only increase the number of users considering a purchase, but also play a role in increasing their desire to buy. Through this approach, the Company aims to improve the overall effectiveness of performance measures and increase the efficiency of its efforts.

Mediagene’s 3 Strengths

The key to brand performance is “content power and analytical power”, and the following three strengths of Mediagene support this.

1. Trusted media brand

Mediagene has established credibility as a media company by accumulating authentic content from the reader’s perspective over many years. This not only helps with brand awareness, but also helps drive user purchases.

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2. Creates easy-to-understand content that leverages expertise

The Company produces easy-to-understand content that is tailored to the target audience without using too many technical terms. By increasing user understanding, Mediagene effectively communicates the value of the advertiser’s product.

3. Compelling problem framing and solution stories

The Company designs stories around the themes of “what problem can be solved” and “who will benefit”. The context of each medium is used to best engage each audience.

Content Strategy to Drive Purchases

Mediagene’s content can be used to drive everything from awareness to purchase. In addition, by taking advantage of the characteristics of each medium, the Company can engage users with original content.

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Source – PR Newswire

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