Universal Ads is breaking new ground for advertisers with the beta release of its AI powered video generator, a creative tool designed to make producing TV commercials as simple as running social media ads. The feature allows businesses that may not have production budgets or pre existing footage to generate ready to air commercials in minutes, instantly opening the door to premium television campaigns.
Universal Ads, a platform built to help companies of all sizes create, buy, and measure campaigns across premium video, announced today the rollout of an in platform feature that uses generative AI to build commercials from scratch. The development represents a significant step in the company’s mission to give brands the same accessibility in television advertising that they already enjoy on digital and social channels.
The new AI powered video generator allows businesses to begin by uploading existing materials, such as marketing assets or a link to their website. The system automatically captures brand images, product visuals, and messaging, and then helps craft a 15 second ad. Advertisers can refine the script, adjust tone, and modify visuals, producing a polished, professional quality television spot without needing an external production team.
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“We often hear companies say they want to be on TV but don’t have commercials ready to air or the budget to make one,” explained James Borow, Vice President of Product and Engineering at Universal Ads. “Having a native creative feature in platform immediately resolves that concern for brands and makes the Universal Ads platform a one stop shop for advertisers from campaign creation to delivery and measurement.”
From Idea to Air in Minutes
What sets the generator apart is its combination of speed and customization. Scripts produced by the AI can adopt varying tones, whether motivational, casual, or direct, to match a brand’s personality. Companies can also set up multiple audience profiles within the same campaign, ensuring the creative output resonates with different customer groups.
Beyond customization, the entire process is designed to compress production time from weeks into minutes. Businesses without dedicated creative resources can now produce content suitable for television audiences and add it directly into the Universal Ads workflow. That workflow already includes campaign set up, media delivery, targeting, and performance measurement, so the addition of in house creative completes the loop.
Strategic Partnerships Fueling Growth
The video generator was co developed with Creatify, an AI platform staffed by engineers and researchers who focus on high performance video advertising. Creatify recently secured new funding from Comcast Ventures, which is also an investor in Universal Ads. Comcast Ventures supports technologies that align with Comcast’s broader innovations, providing Universal Ads with both capital and strategic connectivity.
Together, these partnerships strengthen the platform’s ability to support advertisers that want a one stop environment covering every aspect of a campaign. The new tool is currently available in beta to a limited group of advertisers, with expansion expected later in the year.
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Broader Ecosystem for Advertisers
This feature joins the company’s TV Business Partners Program, which gives brands flexibility to integrate their preferred creative partners into the Universal Ads workflow. The program ensures that companies already working with outside agencies or freelancers can continue those relationships while still benefiting from the streamlined processes offered by Universal Ads.
Campaign reach is another draw. Advertisers using the platform can run spots across programming from more than a dozen leading publishers, including A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo. Additional partners are expected to be added as adoption widens.
Making TV Ads More Accessible
For Universal Ads, the launch of its AI powered video generator reinforces its effort to level the playing field in television advertising. By removing financial and technical barriers that have traditionally kept smaller brands from entering the market, the company is positioning TV as a channel any business can access.
The opportunity is significant. Television continues to draw mass audiences, and when combined with precise targeting and measurement, it becomes a strong canvas for performance driven campaigns. With production hurdles eased by generative AI, Universal Ads hopes to make entry into that space just as seamless as uploading a creative to a social platform.
With this move, a commercial that might once have required an agency budget and weeks of lead time can now be built, customized, and deployed in a single session online. For many brands, that is the difference between being priced out of TV or using it as a central part of their growth strategy.
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