UserTesting Acquires User Interviews To Strengthen the Customer Insights Solution

As enterprises accelerate AI driven transformation across products, marketing, and customer experience, the demand for trusted, scalable customer insight is intensifying. That shift is shaping the MarTech and product research landscape and provides the backdrop for UserTesting acquisition of User Interviews. UserTesting announced it has acquired User Interviews, bringing together enterprise grade insights technology with large scale participant recruitment to deliver what the company describes as the industry’s most comprehensive customer insights solution for the AI era.

UserTesting is widely used by enterprises to capture real time customer feedback and behavioral insight. User Interviews is known for its premium participant recruitment platform, supporting user research, market research, and AI training. By combining these capabilities, UserTesting aims to remove one of the biggest barriers to high quality research: fast, reliable access to the right audiences at scale.

“As companies reimagine their products and experiences to win in the AI era, the need for trusted customer insights has never been greater,” said Eric Johnson, CEO of UserTesting. “By bringing UserTesting and User Interviews together, we’re creating the fastest and most reliable way for teams to understand their customers and make better, smarter decisions with confidence.”

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The acquisition strengthens UserTesting position as a full stack insights provider by unifying its insights platform and global general population network with User Interviews large scale participant marketplace. The combined solution allows enterprises to recruit participants across virtually any demographic, geography, or professional segment, from everyday consumers to specialized experts and B2B decision makers.

“We started User Interviews to help organizations hear from the people that matter most to their businesses,” said Basel Fakhoury, CEO of User Interviews. “Combining User Interviews’ panel capabilities with UserTesting’s platform gives enterprises a more scalable, trusted way to access the right audiences and turn insights into action.”

At enterprise scale, the combined platform is designed to support rapid and high stakes decision making. Organizations can ground AI deployments, product enhancements, marketing programs, and experience design in authentic customer understanding, bringing real customer voices directly into workflows. The expanded participant reach is paired with sophisticated fraud prevention, security, and data governance to protect insight quality and enterprise trust.

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For research and marketing teams, the acquisition unlocks new speed and flexibility. Designers, researchers, product managers, and marketers can identify precise audiences using rich demographic, behavioral, and industry specific criteria, then engage them through live, unmoderated, or quantitative research methods. AI powered analysis helps teams move from raw feedback to actionable insight more quickly.

The move reflects a broader industry trend toward integrated insight stacks as AI becomes embedded across business functions. As automation increases, enterprises are under pressure to ensure AI models, personalization strategies, and product decisions are grounded in real human input rather than assumptions or synthetic data alone.

By acquiring User Interviews, UserTesting is signaling a clear strategy for the next phase of customer intelligence. The company is positioning itself as a single platform that combines insight generation, participant access, and AI driven analysis. For enterprises navigating the AI era, the UserTesting User Interviews combination underscores how customer understanding is becoming a core competitive advantage rather than a standalone research function.