UserTesting Named Leader in Experience Research Platforms by Forrester

Recognition from independent research firms often signals broader shifts in how enterprises evaluate technology investments, and UserTesting latest distinction highlights the growing importance of experience research across the MarTech ecosystem. UserTesting announced that it has been named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026, reinforcing its position as a trusted provider of customer insight solutions for large organizations.

The Forrester Wave evaluation examines experience research platform providers across multiple dimensions, including current offering, strategy, and customer feedback. According to the report, “UserTesting is the choice vendor for many global enterprises for UX research.” Forrester identified and assessed eight of the most significant experience research platform providers to help buyers understand the competitive landscape and select the right solution for their needs.

UserTesting was among a select group invited to participate in the Q1 2026 evaluation and was cited as a Leader in the Experience Research Platforms category. The report also described the company as a pioneer in the market, noting that the UserTesting platform enables research, product, and design teams to better understand user behavior and gather rapid feedback to improve digital experiences.

Forrester findings emphasized the strength of UserTesting capabilities in usability research. The report stated that, “UserTesting offers best-in-class capabilities for unmoderated usability studies and exceptional panel quality and recruitment speed.” UserTesting received the second highest score in the current offering category and tied for the second highest score in the strategy category, reflecting both the depth of its platform and its long term vision for experience research.

“We believe being named a Leader reflects the trust enterprises place in UserTesting to help them understand real customer perspectives and act on them with confidence,” said Baran Erkel, Chief Strategy Officer at UserTesting. “As experience research evolves in the AI era, our focus remains on delivering high-quality participant access, speed, and flexibility while embedding customer insight more deeply into our users’ daily workflows.”

Over the past year, UserTesting has increased its investment in strengthening the foundation of enterprise grade experience research while expanding AI assisted capabilities. These enhancements are designed to help teams plan, execute, and analyze research more efficiently as organizations face increasing pressure to generate insights earlier in the product and marketing lifecycle.

As customer expectations rise and digital experiences become more complex, enterprises are relying more heavily on platforms that deliver fast, reliable insight at scale. Being named a Leader in the Forrester evaluation underscores how experience research platforms like UserTesting are becoming essential infrastructure for organizations seeking to design, optimize, and validate experiences with greater confidence.