Vonage Unveils Global Rich Communications Services for Businesses

Vonage RCS to redefine business communications, creating secure, memorable customer engagement experiences

Earlier this week, cloud communications leader Vonage announced the launch of Vonage RCS (Rich Communications Services) through the Vonage Messages API and as a low-code turnkey option. As a global leader in cloud communications, Vonage is helping businesses accelerate their digital transformation.

What is Vonage RCS?

Vonage RCS is a new business messaging solution set to revolutionize how brands interact with customers by offering rich, engaging, secure and verified real-time communications capabilities on their preferred channels.

“Vonage RCS enables businesses to engage customers in a superior manner that enhances their interactions and satisfaction while ensuring that they stay ahead in the changing landscape of customer communications and future-proofing their communications strategies.”

Vonage RCS provides:

Branding capabilities – Businesses can share reliable, encrypted RCS messages that are branded with the company name, logo and a user interface indication to designate the carrier-supported verification status. This enables businesses to secure their communications, safeguarding against fraud and other security threats, and inspiring customer trust and confidence.

Rich content and functionality – Vonage RCS enables conversational capabilities and the seamless and secure transmission of enriched content like videos, images and audio files directly to customers which help make communications more personalized and engaging.

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The channel also offers practical functionality like typing indicators, carousels, rich cards, and location sharing, as well as time-saving interactive buttons such as suggested replies.

Conversational marketing and commerce – With richer communications, businesses can improve customer service efficiency, streamline transactions, and boost sales transactions and conversion rates of marketing campaigns with more engaging, two-way conversations. Personalized RCS campaigns can be run at scale from Vonage Conversational Commerce, powered by Jumper.ai, Vonage’s powerful conversational commerce application, with notifications turned into two-way conversations using AI-powered bots and AI-assisted live chat. Consumers are 72 percent more likely to purchase online if they can ask questions in real-time and 74 percent more likely to engage with a brand through RCS. Further, they are 35 times more likely to read RCS messages than emails¹.

Colin Brown, Head of API Product Management at Vonage, comments, “We are excited to announce the launch of Vonage RCS which will enable businesses to deliver more dynamic and engaging content directly to a user’s preferred messaging app. In today’s digital age, customer expectations are constantly evolving and demanding more interactive and immersive communications solutions. Businesses need to pivot their approach to delivering enhanced engagement experiences for their customers — and they need to do it faster and easier than they have in the past.

“Vonage RCS enables businesses to engage customers in a superior manner that enhances their interactions and satisfaction while ensuring that they stay ahead in the changing landscape of customer communications and future-proofing their communications strategies.”

Dan Garner, Chief Product Officer at Confer With, said, “Our live one-to-one video shopping platform revolutionizes retailer customer interactions, bringing the in-store experience online. RCS enhances this with an interactive digital touchpoint that provides a seamless app-like experience out of the box. Perfect for engaging through marketing or in-store QR codes, it ensures intuitive access to real-time connections with live experts and continuous re-engagement. We’re excited to collaborate with Vonage to bring this to our clients.”

Charlotte Palfrey, Senior Analyst at Omdia, said, “Omdia recognized Vonage as a leader in its Omdia Universe: CPaaS Platform Providers 2023-24 for its innovative, comprehensive platforms which help businesses enhance their interactions with consumers. RCS will enable improved customer engagement over SMS with rich messaging features like interactive menus, media content and chat bot support. Most importantly, brands can use RCS to send verified messages to their customers. Vonage RCS will help enterprises fully realize the business benefits of RCS, to drive memorable customer journeys and build long-lasting customer loyalty.”

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Adapting to emerging trends and technological advancements in the mobile ecosystem and driven by the increasing demand among mobile users for dynamic, multimedia experiences, together with the rise in mobile data consumption, the RCS market is projected to experience significant growth and maintain relevancy as a communications service. The global RCS market was valued at USD $317M in 2024 and is estimated to reach $4.2bn by 2029, a CAGR of 68%². The expansion of high-speed mobile networks further fuels this adoption, facilitating broader access to RCS capabilities.

Vonage RCS is currently generally available (GA) in 10+ countries across EMEA, North America and South America and can be embedded into a business’s applications with Vonage Messages API for customized conversations. RCS communications can also be powered with Vonage Conversational Commerce, to enhance engagement efforts across the entire customer journey.

Earlier, Vonage RCS was showcased at CASA24 in Amsterdam, the Netherlands, on September 16-18, Digital X in Cologne, Germany, on September 18 and 19, as well as in Munich on October 9 and Berlin on October 10.

Visitors to the events will also have the opportunity to learn more about how Vonage is extending its market-leading Communications Platform as a Service (CPaaS) platform, to enable developers to build advanced secure, reliable and innovative applications by exposing 5G capabilities as network APIs.