As gaming and hospitality operators look for new ways to unlock incremental revenue while preserving guest experience, in venue media is emerging as a powerful opportunity within the MarTech ecosystem. That shift is driving increased adoption of intelligent, data driven advertising platforms across physical environments. Against this backdrop, WarHorse Gaming announced it has deployed Context Networks Contextual Promotions Media Network powered by Mobiquity Technologies across its casino properties in Nebraska.
The deployment spans two WarHorse Casino locations and was sold through Context Networks long standing reseller partner, NRT Technology. By integrating Context Networks full stack advertising and analytics platform with Mobiquity Technologies next generation advertising and data intelligence solutions, WarHorse Gaming is transforming its gaming floors into measurable, compliant digital media environments.
The implementation enables WarHorse Gaming to operate as a digital publisher while generating incremental, tax efficient, non gaming revenue. Through the Contextual Promotions Media Network, advertising experiences are delivered across a wide range of guest facing touchpoints, including slot machine interfaces, financial kiosks, digital signage, table game signage, mobile loyalty applications, and other in venue displays. These placements are designed to enhance, rather than disrupt, core gaming operations.
Marketing Technology Insights: Mundial Media Secures Exclusive U.S. Publisher Partnership With Grupo Reforma
NRT Technology hardware and systems were already widely deployed across the casino floors, allowing Context Networks to activate its media network without requiring new capital investment. This approach accelerates deployment while maintaining regulatory compliance, transparency, and operational continuity, key requirements in highly regulated gaming environments.
“WarHorse is exactly the type of operator the CPMN was built for,” said Matthew Olden, CEO of Context Networks. “This deployment allows WarHorse to unlock the economic value of its floor as media while preserving the integrity of the guest experience and the gaming environment.”
WarHorse Gaming operates two major gaming destinations in Nebraska, with flagship properties in Lincoln and Omaha. Together, the venues feature thousands of gaming machines, dining and entertainment offerings, and attract hundreds of thousands of visitors each year. With the new deployment, Context Networks will activate advertising across guest interactions throughout the casino visit, aligning messages with venue context, guest behavior, and moments of engagement.
Marketing Technology Insights: SocialBoom.io Introduces Service for Buying Instagram Likes and Followers
At the core of the platform is Context Networks Deep Intelligence Marketing layer, which enables real time, context aware advertising. The system combines behavioral, geographic, and psychographic signals within a secure, closed loop framework. Every impression and interaction is measured, creating accountability for advertisers and predictable value for operators, while maintaining data integrity and regulatory alignment.
“WarHorse Gaming understands that the casino floor is an opportunity to reach customers in a personal and meaningful way. It is a high value media channel,” said Dean Julia, CEO of Mobiquity Technologies. “By combining Context Networks platform with Mobiquity’s data intelligence and programmatic capabilities, this deployment enables us to deliver highly relevant and personal advertising on demand that benefits patrons, brands, and operators alike.”
The WarHorse Gaming deployment highlights a broader trend of physical venues adopting intelligent advertising infrastructure to monetize existing assets. By leveraging technology already in place, WarHorse can scale quickly, operate efficiently, and create a faster path to monetization without compromising guest trust.
For the industry, the WarHorse Gaming deployment of Mobiquity Technologies and Context Networks demonstrates how real time analytics, programmatic advertising, and context aware intelligence are extending beyond digital screens into physical spaces. As casinos and entertainment venues seek new revenue models, this approach offers a blueprint for turning high traffic environments into measurable, brand safe media channels.
Marketing Technology Insights: adjoe Partners With LINE to Redefine Mobile Gaming Monetization
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
