Wiland, Inc., a leading data-driven marketing solutions provider, has introduced RapidPost™, a cutting-edge direct mail program designed to quickly deliver precise, small-format mailings to carefully targeted customers and prospects within days. This innovative solution helps brands reach the right consumers with the right offers at the most opportune moments, enabling highly timely and relevant marketing.
RapidPost is built to respond rapidly to consumer behavior, allowing marketers to connect with high-value buyers or prospects in as little as 7 to 10 days. It harnesses Wiland’s extensive first-party data and predictive modeling capabilities to identify individuals based on recent purchase or donation activity. By targeting people actively in-market, RapidPost increases the likelihood of engagement, enhancing campaign effectiveness and return on investment.
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Mike Gingell, CEO of Wiland, emphasized that RapidPost was developed to meet clients’ demands for a fast, flexible, and data-powered tool that enables retention of loyal customers, promotion to prospects, and communication timed with near real-time consumer actions. The platform’s capacity to deliver timely, relevant messages helps brands cut through media clutter and better connect with audiences.
RapidPost serves a variety of sectors, including direct-to-consumer brands, nonprofits, and omnichannel retailers. It supports diverse use cases such as promoting top-selling or seasonal items, re-engaging both active and lapsed customers with personalized offers, supplementing traditional catalog mailings, and boosting retention efforts during slower acquisition periods. Flexible in integration, it can either provide full-service campaign execution or simply deliver highly targeted audiences, fitting seamlessly into existing marketing workflows.
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Wiland also partners with a trusted network of creative and print specialists to ensure scalable and tailored support for clients, combining advanced data-driven targeting with efficient, high-quality mail production. Overall, RapidPost represents a significant advancement in precision direct mail marketing by marrying speed, accuracy, and data intelligence to engage buyers at critical moments.
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