Wistia, a trusted video hosting platform for marketers for nearly twenty years, has introduced a major innovation designed for the new era of AI-powered search. The company announced the launch of LLM-friendly embed codes that make video content readable and discoverable by large language models, including ChatGPT. This update addresses a long-standing limitation in digital marketing while videos have become central to brand storytelling, they have remained invisible to AI search tools that are rapidly shaping how audiences find and consume information.
With OpenAI recently revealing over 800 million weekly active users on ChatGPT, it is evident that LLM-based platforms are becoming a dominant force in online discovery. However, traditional video players rely on JavaScript to load, making them unreadable by AI models that cannot execute such code. This means that the vast amount of knowledge, product insights, and demonstrations contained in business videos have effectively remained hidden from AI search. Wistia’s new embed codes overcome this barrier by embedding video transcripts directly into the HTML, enabling AI systems to read and interpret video content in the same way they process written information.
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“Businesses have invested tremendous resources in creating high-quality video content, but that content has been invisible to the AI tools where their audiences are increasingly searching,” said Chris Savage, CEO at Wistia. “We’re giving marketers the same competitive advantage in AI-powered search that we’ve provided in traditional SEO for years, without requiring any technical expertise or compromising on performance.”
The new LLM-friendly embeds maintain Wistia’s hallmark simplicity and speed. They require no technical setup marketers can simply copy and paste the embed code into their websites. The lightweight code remains under 50 kilobytes, ensuring smooth playback and fast page loading. Each embed automatically integrates Wistia’s transcription capabilities, transforming video content into AI-readable text without any manual effort. This innovation extends Wistia’s longstanding expertise in video SEO into the evolving landscape of AI-driven discovery.
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The launch comes as brands face a paradigm shift in search behavior. Just as early adopters of SEO gained a competitive edge two decades ago, businesses that adapt quickly to AI-driven search will be the first to benefit from increased visibility and engagement.
Wistia’s LLM-friendly embed codes are available immediately for all customers at no extra cost. Users can activate the feature simply by adding the new embed code to their sites, with all existing analytics preserved and full compatibility across Wistia’s video marketing tools ensured.
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