WizCommerce has secured $8 million in Series A funding led by Peak XV Partners to revolutionize the wholesale distribution industry by replacing outdated technologies like fax machines and spreadsheets with an AI-driven operating system. This innovative platform aims to dismantle the fragmented and inefficient systems that have long plagued wholesalers, rebuilding the entire infrastructure with artificial intelligence at its core. Amid rising tariffs, freight expenses, and operational challenges squeezing industry margins, WizCommerce offers wholesalers a fresh avenue for gaining profitable growth by automating and streamlining complex tasks.
The platform integrates AI throughout its features, from automated quoting to personalized digital storefronts and AI-generated product content, transforming cumbersome processes into efficient, intelligent workflows. These capabilities empower sales representatives and simplify buying experiences, evidenced by its current reach of over 700 sales reps and more than 300,000 buyers spanning sectors such as home décor, lighting, gifts, and general merchandise. According to WizCommerce’s co-founder and CEO Div Makkar, the company’s mission goes beyond incremental fixes it strives to completely overhaul how wholesale operates, anticipating a future where orders are self-generated, content is automatically created, and sales teams function with AI-enhanced abilities.
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Recently, WizCommerce launched two prominent AI innovations: Kai, the industry’s first AI-driven sales assistant, and WizStudio, an AI-powered tool that generates lifestyle product images. With the new funding, the company intends to further invest in advancing AI, focusing on developing an AI workforce capable of supporting both front office and back office operations for distributors. This forward-thinking approach has attracted several industry leaders, including Loloi Rugs, Jaipur Living, and Arteriors Home, as clients.
Industry experts have praised WizCommerce’s impact. Rishen Kapoor, Vice President at Peak XV, highlighted the platform’s unique ability to enhance both internal processes and customer experiences simultaneously. The widespread adoption by numerous representatives and buyers indicates WizCommerce is rapidly becoming an essential component of wholesale technology infrastructure. Similarly, Justin Kachan, CEO at Sagebrook Home, lauded WizCommerce’s advanced technology vision, noting that its AI features have significantly boosted the productivity of sales reps as well as customer engagement, contributing to higher conversion rates.
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Overall, WizCommerce is positioned to lead a technological evolution that replaces antiquated tools with a cohesive, AI-empowered system designed to drive efficiency, profitability, and growth across the wholesale distribution landscape. This fresh wave of innovation promises to reshape the industry’s operational foundation, enabling smarter and more responsive commerce.
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