As e-commerce brands look for more precise ways to recognize customers and drive measurable revenue growth, identity based personalization is becoming a critical differentiator across the MarTech ecosystem. Wunderkind Joins Klaviyo Marketplace at a time when marketers are under pressure to deliver relevant, real time experiences without adding complexity to their technology stacks. Wunderkind announced its official debut on the Klaviyo App Marketplace, extending its identity resolution and cross channel personalization capabilities directly into Klaviyo.
The integration brings Wunderkind identity insights into Klaviyo B2C CRM, enriching real time customer profiles, segments, and automated flows. By combining Wunderkind identity network with Klaviyo unified customer data, brands can recognize more shoppers earlier in their journey and deliver more relevant experiences across email, SMS, and other Klaviyo powered channels.
Wunderkind Identity Network is built on more than nine billion device profiles and over one billion unique user identities. When layered into Klaviyo customer profiles, these signals help marketers unify identity across sessions, devices, and channels. The result is a more complete understanding of who customers are and how they engage, enabling brands to activate personalization directly within Klaviyo without relying on additional tools or complex integrations.
“Together, Klaviyo and Wunderkind deliver a future-proof, high-performance solution for brands seeking to maximize the impact, personalization, and efficiency of their messaging programs,” said Richard Jones, Chief Revenue Officer at Wunderkind. “This integration enables brands to activate identity-powered insights directly within Klaviyo, so they can drive smarter decisions, more relevant experiences, and measurable revenue growth, all from a single system of record.”
With Wunderkind now available through the Klaviyo Marketplace, brands gain access to expanded identity recognition that allows them to identify more visitors across sessions and devices. This capability supports more consistent customer experiences over time, helping brands improve engagement and grow long term customer lifetime value. Marketers can also drive incremental revenue by reaching larger qualified audiences, improving match rates, and delivering better timed triggered campaigns that align with customer intent.
Operational efficiency is another key benefit of the integration. Klaviyo users can implement Wunderkind quickly through the marketplace, reducing time to value and minimizing disruption to existing workflows. By consolidating identity resolution and activation within Klaviyo, teams can focus more on strategy and execution rather than managing fragmented systems.
Brands already using Wunderkind identity framework have reported up to eight times increases in triggered revenue, while brands leveraging Klaviyo data driven personalization have seen up to seventy five percent higher lift compared to traditional email service providers. The partnership aims to combine these strengths into a single, scalable approach to customer engagement.
“We’re excited to welcome Wunderkind to the Klaviyo Marketplace,” said Anne Prins, Vice President of Global Product Partnerships at Klaviyo. “This integration gives brands access to identity insights directly within Klaviyo real-time customer profiles, helping them recognize more customers, personalize every interaction, and build stronger relationships, all without adding complexity.”
As Wunderkind Joins Klaviyo Marketplace, the move underscores a broader industry shift toward identity first personalization. By aligning identity resolution with real time activation inside a unified CRM, the partnership positions e-commerce brands to drive stronger performance, deeper customer relationships, and sustained revenue growth in an increasingly competitive digital commerce environment.
Recommended Marketing News:
- Adams Outdoor Advertising Expands Charlotte Footprint With Parkway Assets
- Luma AI Launches Ray3.14 To Redefine Generative Video Production
- UserTesting Named Leader in Experience Research Platforms by Forrester
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
