In a direct challenge to the decades-old practice of keyword research, the public relations firm Zen Media has unveiled a new proprietary system designed to redefine brand visibility for the age of generative AI. The company announced the launch of its Prompt Discovery Index™, a breakthrough product that shifts the focus from traditional search engine optimization to the new reality of how consumers and businesses are accessing information through AI-driven answers.
At the heart of this new offering is the Core 1,000 Prompt Universe™, the first system of its kind capable of generating and analyzing up to 10,000 distinct prompts. These prompts the questions and commands users input into AI models are meticulously segmented by buyer intent, industry category, and specific customer personas. By replacing outdated keyword analysis with real-time AI visibility mapping, the system provides companies with a direct line of sight into the critical conversations that are now shaping sales cycles, fundraising efforts, and partnership opportunities.
Marketing Technology Insights: Zeta Global To Acquire Marigold’s Enterprise Business
The launch comes at a time when the very nature of online discovery is being fundamentally altered by large language models. “One AI answer equals millions of decisions. Just like when the SEO keyword universe was introduced, this now the next step of visibility,” said Duran Inci, CEO of Zen Media. “We’ve built the first system that scales from 1,000 to 10,000 prompts, so executives can move fast at the tactical level while boards get confidence that every possible angle is covered. No other firm can deliver this breadth or speed of AI-native visibility.”
This new tool also aims to bring a new level of accountability to the public relations industry, moving beyond traditional and often superficial metrics. “For decades, PR was measured by vanity metrics, mentions, impressions, and placements. That era is over,” said Sarah Evans, Head of PR at Zen Media. “The Prompt Discovery Index™ makes visibility measurable. It shows in black and white where a brand surfaces in the prompts that matter most. This is proof-based PR.”
Marketing Technology Insights: UiPath Delivers Trusted Agentic Automation for Sensitive Workflows With NVIDIA
Unlike conventional keyword tools that reflect historical search data from platforms like Google, the Prompt Discovery Index™ delivers live, AI-native intelligence from the world’s leading generative AI platforms, including ChatGPT, Gemini, Perplexity, and Claude. The system provides clients with a comprehensive “Visibility Map” to track their presence across thousands of prompts, scalable coverage to ensure no opportunity is missed, and quarterly AI reports that benchmark their “prompt share” against competitors. The insights generated extend beyond public relations, offering dual value for SEO, market strategy, investor relations, and executive thought leadership, thereby providing a holistic view of a brand’s authority in the new AI-powered landscape.
Marketing Technology Insights: UiPath Announces Partnership With Snowflake To Unite Agentic Automation and Cortex AI
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
